<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Nkali]]></title><description><![CDATA[Nkali is a partnerships strategy firm that positions women-owned businesses as partnership-ready and helps organizations design partnership models that drive revenue. We turn capability into partnerships, and partnerships into growth.]]></description><link>https://chizobaobidigboegbo.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!gAKL!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1fb2662-1c5b-4eb2-979d-2abf4be18951_500x500.png</url><title>Nkali</title><link>https://chizobaobidigboegbo.substack.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 08 Aug 2026 00:18:55 GMT</lastBuildDate><atom:link href="https://chizobaobidigboegbo.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Chizoba Obidigbo-Egbo]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[chizobaobidigboegbo@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[chizobaobidigboegbo@substack.com]]></itunes:email><itunes:name><![CDATA[Chizoba Obidigbo-Egbo]]></itunes:name></itunes:owner><itunes:author><![CDATA[Chizoba Obidigbo-Egbo]]></itunes:author><googleplay:owner><![CDATA[chizobaobidigboegbo@substack.com]]></googleplay:owner><googleplay:email><![CDATA[chizobaobidigboegbo@substack.com]]></googleplay:email><googleplay:author><![CDATA[Chizoba Obidigbo-Egbo]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[How Much Is Your Procrastination Costing You?(TAKE 29)]]></title><description><![CDATA[What if the partnership conversation you&#8217;ve been avoiding could take 2 minutes&#8212;and unlock thousands in revenue?]]></description><link>https://chizobaobidigboegbo.substack.com/p/how-much-is-your-procrastination</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/how-much-is-your-procrastination</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Thu, 19 Mar 2026 13:03:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NL_Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NL_Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NL_Q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NL_Q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg" width="964" height="835" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:835,&quot;width&quot;:964,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:80434,&quot;alt&quot;:&quot;red, white, and green traffic signages&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="red, white, and green traffic signages" title="red, white, and green traffic signages" srcset="https://substackcdn.com/image/fetch/$s_!NL_Q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!NL_Q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6807a323-637f-4d7c-bfc5-78e2254ddb96_964x835.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@pedrotheartist">Pedro Forester Da Silva</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p>What if the partnership conversation you&#8217;ve been avoiding could take 2 minutes&#8212;and unlock thousands in revenue?</p><p>Let me tell you a story about procrastination that has nothing to do with partnerships. And everything to do with them.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>A few weeks ago, the battery on my car fob started giving signs it was dying. The unlock button would work sometimes, then not at all. I&#8217;d have to press it multiple times. Stand closer to the car. Try different angles.</p><p>I knew what it meant. The battery was low.</p><p>I tried changing it once. It didn&#8217;t work. So I did what we all do when something feels hard: I waited.</p><p>Three weeks went by. Maybe four.</p><p>Then I traveled to Toronto to attend an International Women&#8217;s Day event. I parked my car at the train station and spent the day surrounded by women talking about breaking barriers, building businesses, taking bold action.</p><p>When I got back to the station that night, my car wouldn&#8217;t start.</p><p>I tried everything. Different buttons. Different positions. I stood there in the dark parking lot pressing that fob over and over, as if persistence could substitute for a working battery.</p><p>Nothing.</p><p>It was 11pm. I was alone. And I had to walk home.</p><p>The entire walk, I kept asking myself the same question: &#8220;Why didn&#8217;t I just fix this?&#8221;</p><p>All that time I spent procrastinating&#8212;three, four weeks of ignoring something I knew needed attention&#8212;and now I was walking home alone at night because I couldn&#8217;t be bothered to deal with a dying battery.</p><p>The next morning, my husband figured out a way to start the car. I drove to a shop to get the battery changed.</p><p>From the moment I walked in to the moment I walked out? Less than two minutes.</p><p>Two minutes to solve a problem I&#8217;d been procrastinating on for a month.</p><p>And as I drove home, I couldn&#8217;t stop thinking: How many women entrepreneurs are doing this exact thing with partnerships?</p><div><hr></div><h2>The Partnership You&#8217;re Avoiding</h2><p>You&#8217;ve been seeing the signs for weeks. Maybe months.</p><p>Your revenue is stuck. You&#8217;re working harder but not growing faster. You&#8217;re exhausted from trying to do everything alone.</p><p>You know there&#8217;s someone out there&#8212;someone who serves your ideal client, someone who has the market access you need, someone who could change your trajectory if you just reached out.</p><p>But you don&#8217;t.</p><p>You tell yourself you&#8217;re not ready. You need to prepare more. Get clearer on your value proposition. Build better systems. Wait until you&#8217;re more established.</p><p>But here&#8217;s what I know from watching women entrepreneurs for five years, from mentoring founders who&#8217;ve been stuck at the same revenue level for years, from my own experience both in corporate partnerships and building Nkali:</p><p>You&#8217;re not &#8220;not ready.&#8221;</p><p>You&#8217;re procrastinating.</p><p>And it&#8217;s costing you more than you think.</p><div><hr></div><h2>What Procrastination Costs</h2><p>At LifeWorks, we had a partnership opportunity sitting in our pipeline for eight months.</p><p>Eight months of &#8220;we should probably reach out&#8221; and &#8220;let&#8217;s wait until our pitch is perfect&#8221; and &#8220;maybe after we build this feature.&#8221;</p><p>When we finally had the conversation&#8212;the one we&#8217;d been avoiding&#8212;we closed the deal in six weeks.</p><p>That partnership generated $400,000 in its first year.</p><p>But we lost eight months of revenue. Eight months of market access. Eight months of momentum we could have been building.</p><p>The cost wasn&#8217;t just the money we didn&#8217;t make. It was the compounding effect of what we could have built in that time.</p><p>That&#8217;s what your procrastination is costing you.</p><p>Not just the revenue from the partnership you&#8217;re avoiding. But the momentum. The market access. The time you&#8217;re wasting trying to build alone what you could access through collaboration.</p><p>Every week you wait is revenue you&#8217;re not capturing. Clients you&#8217;re not reaching. Growth you&#8217;re delaying.</p><div><hr></div><h2>The &#8220;Readiness&#8221; Lie</h2><p>I&#8217;ve heard every version of &#8220;I&#8217;m not ready&#8221; there is.</p><p>&#8220;I need to get clearer on my value proposition first.&#8221;</p><p>&#8220;I need to build better systems before I can partner.&#8221;</p><p>&#8220;I need to be more established in my market.&#8221;</p><p>Let me tell you what these actually are: excuses you&#8217;re using to procrastinate.</p><p>Not because you&#8217;re lazy. Not because you don&#8217;t care about growth.</p><p>Because you&#8217;re afraid.</p><div><hr></div><h2>What You&#8217;re Really Afraid Of</h2><p>Here&#8217;s the truth underneath all that &#8220;I&#8217;m not ready&#8221; talk:</p><p>You&#8217;re afraid they&#8217;ll say no.</p><p>You&#8217;re afraid you&#8217;re not good enough.</p><p>You&#8217;re afraid you&#8217;ll look foolish reaching out when you&#8217;re &#8220;just&#8221; a small business.</p><p>You&#8217;re afraid you don&#8217;t have anything valuable to offer.</p><p>So you wait. You prepare. You tell yourself you&#8217;ll reach out when you&#8217;re ready.</p><p>But ready never comes.</p><p>Because what you&#8217;re calling &#8220;readiness&#8221; is actually just fear dressed up in productive-sounding language.</p><div><hr></div><h2>The Three Excuses You&#8217;re Using</h2><p>Let me break down the three most common ways entrepreneurs disguise procrastination as preparation:</p><h3><strong>Excuse 1: &#8220;I need to clarify my value first&#8221;</strong></h3><p><strong>What you tell yourself:</strong> &#8220;I can&#8217;t reach out until I have a crystal-clear value proposition. I need to know exactly what I bring to a partnership.&#8221;</p><p><strong>The truth:</strong> You already know your value. You&#8217;ve been delivering it to clients for years. You&#8217;re not unclear&#8212;you&#8217;re afraid to state it confidently.</p><p><strong>What&#8217;s actually happening:</strong> You&#8217;re using &#8220;clarity&#8221; as a reason to delay. Clarity doesn&#8217;t come from thinking harder. It comes from having the conversation and articulating your value in real time.</p><div><hr></div><h3><strong>Excuse 2: &#8220;I need better systems first&#8221;</strong></h3><p><strong>What you tell yourself:</strong> &#8220;I can&#8217;t partner until my operations are more solid. What if they send me leads and I can&#8217;t handle them? I need to build capacity first.&#8221;</p><p><strong>The truth:</strong> You&#8217;re never going to feel 100% ready. And you know what? You&#8217;ll build the systems when you need them. Not before.</p><p><strong>What&#8217;s actually happening:</strong> You&#8217;re using systems as an excuse to avoid the discomfort of reaching out. You&#8217;ll figure out capacity when you have the problem of too many leads. That&#8217;s a good problem to have.</p><div><hr></div><h3><strong>Excuse 3: &#8220;I need to be more established first&#8221;</strong></h3><p><strong>What you tell yourself:</strong> &#8220;I&#8217;ll reach out when I have more revenue, more clients, a more impressive track record. Right now I&#8217;m too small.&#8221;</p><p><strong>The truth:</strong> Strategic partners don&#8217;t care about impressive. They care about strategic fit. Do you solve a problem they have? Do you serve an audience they want to reach? That&#8217;s what matters.</p><p><strong>What&#8217;s actually happening:</strong> You&#8217;re waiting to feel &#8220;good enough.&#8221; But partnerships aren&#8217;t about being impressive. They&#8217;re about mutual value. And you have value right now.</p><div><hr></div><h2>The Real Cost</h2><p>Last month, I was mentoring a founder who&#8217;d been avoiding a partnership conversation for almost a year.</p><p>&#8220;I&#8217;m waiting until I hit $100K in revenue,&#8221; she said. &#8220;Then I&#8217;ll feel legitimate enough to reach out.&#8221;</p><p>I asked her: &#8220;What does this potential partner have that you need?&#8221;</p><p>&#8220;Direct access to my ideal clients,&#8221; she said immediately. &#8220;They serve exactly the audience I&#8217;m trying to reach.&#8221;</p><p>&#8220;And what do you have that they need?&#8221;</p><p>She paused. Then: &#8220;Specialized expertise they don&#8217;t have. A solution their clients keep asking for.&#8221;</p><p>&#8220;So you&#8217;re waiting to hit an arbitrary revenue number before accessing the clients who would help you hit that revenue number?&#8221;</p><p>She laughed. Then stopped. &#8220;Oh my God. That&#8217;s exactly what I&#8217;m doing.&#8221;</p><p>She reached out that week.</p><p>The partner said yes in 10 days.</p><p>They&#8217;re now co-creating an offering that serves both their audiences. She&#8217;s on track to hit that $100K by the end of Q2&#8212;not by waiting to be &#8220;ready,&#8221; but by stopping the procrastination and starting the collaboration.</p><p>One year of waiting. Ten days to close.</p><p>How much did that year of procrastination cost her?</p><div><hr></div><h2>The Partnership Conversation That Takes 2 Minutes</h2><p>Here&#8217;s what I want you to understand:</p><p>The partnership conversation you&#8217;ve been avoiding? It probably takes less time than you think.</p><p>Not the entire partnership. Not building the relationship. Not executing the collaboration.</p><p>Just the initial reach-out. The message that starts the conversation.</p><p>That takes 2 minutes.</p><p>Maybe 5 if you&#8217;re being careful with your wording.</p><p>But you&#8217;ve been procrastinating on it for weeks. Months. Maybe years.</p><p>Just like I procrastinated on a car battery for a month&#8212;and ended up walking home alone at 11pm when the solution took 2 minutes to implement.</p><p>What are you avoiding that could take 2 minutes to start?</p><div><hr></div><h2>How to Stop Procrastinating</h2><p>Here&#8217;s the shift you need to make:</p><p><strong>Stop asking:</strong> &#8220;Am I ready?&#8221;</p><p><strong>Start asking:</strong> &#8220;What am I afraid of?&#8221;</p><p>Because once you name the fear, you can address it.</p><p>Afraid they&#8217;ll say no? So what. They might. And you&#8217;ll survive. And you&#8217;ll learn. And you&#8217;ll reach out to someone else.</p><p>Afraid you&#8217;re not good enough? Based on what? You&#8217;ve been building a business for years. You have expertise. You serve clients well. That&#8217;s valuable.</p><p>Afraid you&#8217;ll mess it up? You might. That&#8217;s how you learn. Partnerships are like anything else&#8212;you get better by doing them, not by thinking about them.</p><p><strong>The truth is this:</strong></p><p>Procrastination doesn&#8217;t make you more ready. It just makes you more afraid.</p><p>Action makes you ready.</p><p>Reaching out makes you ready.</p><p>Having the conversation&#8212;even if it&#8217;s messy, even if you don&#8217;t have all the answers&#8212;makes you ready.</p><div><hr></div><h2>What to Do This Week</h2><p>I want you to stop waiting.</p><p>Identify ONE partnership conversation you&#8217;ve been avoiding.</p><p>You know the one. The company you&#8217;ve been following. The founder whose work aligns with yours. The organization that serves your ideal client.</p><p>This week, reach out.</p><p>Not with a perfect pitch. Not with a 10-page partnership proposal. Not after you&#8217;ve &#8220;gotten ready.&#8221;</p><p>Just reach out. Two minutes. Five minutes max.</p><p>&#8220;Hi [name], I&#8217;ve been following your work in [area]. I think there might be strategic alignment between what you&#8217;re building and what I&#8217;m building. Would you be open to a 15-minute conversation to explore potential collaboration?&#8221;</p><p>That&#8217;s it.</p><p>Send it this week.</p><p>Don&#8217;t wait for perfect. Don&#8217;t wait for ready. Don&#8217;t wait for the right moment.</p><p>Because here&#8217;s what I know: the partnership conversation you&#8217;ve been avoiding could take 2 minutes to start. And it could unlock thousands&#8212;maybe tens of thousands&#8212;in revenue you&#8217;re currently leaving on the table.</p><div><hr></div><h2>The Question You Need to Answer</h2><p>How much is your procrastination costing you?</p><p>Not just in money. In momentum. In market access. In the growth you&#8217;re delaying while you wait to feel ready.</p><p>I spent a month procrastinating on a car battery. It cost me a 2-minute fix and a late-night walk home alone.</p><p>What&#8217;s your procrastination costing you?</p><p>And more importantly: what are you going to do about it this week?</p><div><hr></div><p><strong>This week, send the message. Start the conversation. Stop waiting. The partnership you&#8217;ve been avoiding might be 2 minutes away.</strong></p><div><hr></div><p>Until we meet again, remember this: growth is more than just hard work. It&#8217;s about becoming greater than who you were yesterday. Your life is great.</p><p>With love,<br>Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Partnership You Didn't Know You Had (TAKE 28)]]></title><description><![CDATA[(And What They&#8217;re Not)]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-partnership-you-didnt-know-you</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-partnership-you-didnt-know-you</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 11 Mar 2026 12:02:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gAKL!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1fb2662-1c5b-4eb2-979d-2abf4be18951_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>A founder told me last month that she couldn&#8217;t pursue partnerships because she didn&#8217;t have a lawyer.</p><p>I asked her: &#8220;Who sends you clients regularly?&#8221;</p><p>She named three people immediately.</p><p>&#8220;Those are partnerships,&#8221; I said.</p><p>She paused. &#8220;Wait. Really?&#8221;</p><p>Really.</p><p>This is the problem. We&#8217;ve made partnerships sound so complicated, so corporate, so formal, so out of reach that capable entrepreneurs don&#8217;t recognize them when they&#8217;re already doing them.</p><p>You think partnerships require legal teams and complicated contracts. That&#8217;s why you&#8217;ve never started.</p><p>But let me tell you what partnerships actually are. And more importantly, what you&#8217;re already doing that counts.</p><div><hr></div><h2>The Partnership You Didn&#8217;t Know You Had</h2><p>Last year, I was mentoring a founder who told me she was &#8220;too small&#8221; for partnerships.</p><p>She&#8217;d been in business for three years. Good revenue. Solid client base. But stuck at a ceiling she couldn&#8217;t break through.</p><p>&#8220;I know I need partnerships,&#8221; she said. &#8220;But I&#8217;m not ready. I don&#8217;t have the resources. I&#8217;m not big enough yet.&#8221;</p><p>I asked her a different question: &#8220;Who do you collaborate with?&#8221;</p><p>She listed:</p><ul><li><p>A podcast host who interviews her monthly and sends her leads</p></li><li><p>A complementary business that refers clients to her (and she refers back)</p></li><li><p>A co-facilitator, she runs workshops with twice a year</p></li></ul><p>&#8220;You have three active partnerships,&#8221; I told her.</p><p>She was stunned.</p><p>&#8220;But those are just... relationships. They&#8217;re informal. We don&#8217;t have contracts or anything official.&#8221;</p><p>Exactly. And that&#8217;s the point.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><h2>What Partnerships Actually Are</h2><p>Here&#8217;s what nobody tells you about strategic partnerships:</p><p>They don&#8217;t have to be formal to be strategic. They don&#8217;t have to be complicated to be valuable.</p><p>A strategic partnership is any collaboration where both parties exchange value to reach goals they couldn&#8217;t achieve as efficiently alone.</p><p>That&#8217;s it.</p><p>Not a legal agreement (though it can be). Not a joint venture (though it might be). Not a corporate deal with lawyers and contracts (though some are).</p><p>A partnership is this: you have something they need. They have something you need. You collaborate strategically to create mutual value.</p><p>Let me show you what this looks like in practice.</p><div><hr></div><h2>What This Looks Like in Real Life</h2><p>When I was organizing TEDx Nzastreet in Nigeria, we needed sponsorship funding.</p><p>I sat across from a brand manager who asked: &#8220;Why should we give you money?&#8221;</p><p>I realized in that moment I was asking the wrong question.</p><p>I wasn&#8217;t asking for money. I was offering strategic access to 500 innovation-minded professionals, thought leaders, and change-makers in Enugu, an audience they wanted to reach but couldn&#8217;t access efficiently.</p><p>That reframed conversation closed the sponsorship in two weeks.</p><p>That&#8217;s a partnership. Mutual value exchange.</p><p>We gave them brand visibility to their target audience. They gave us the resources to produce a world-class event.</p><p>No lawyers. No complicated contracts. Just clear mutual benefit and strategic intent.</p><p>That&#8217;s what partnerships are.</p><div><hr></div><h2>The Partnerships You&#8217;re Already Doing</h2><p>You&#8217;re probably already partnering. You just haven&#8217;t been calling it that.</p><p><strong>Referral relationships</strong>: You consistently refer clients to someone. They consistently send clients to you. That&#8217;s not just networking. That&#8217;s a partnership. You&#8217;re exchanging market access.</p><p><strong>Guest expert arrangements</strong> - You&#8217;re interviewed on podcasts. You guest teach in someone&#8217;s program. You facilitate workshops for another business. That&#8217;s a partnership. You&#8217;re exchanging audience access for credibility and visibility.</p><p><strong>Collaborative content</strong> - You co-host an event. You cross-promote on social media. You co-create a resource. That&#8217;s a partnership. You&#8217;re exchanging audiences and expanding reach together.</p><p><strong>Resource sharing</strong> - You share expertise with a complementary business. They share their platform with you. You both serve clients better together than you could alone. That&#8217;s a partnership.</p><p>If you&#8217;re doing any of these, you&#8217;re already partnering.</p><p>The question isn&#8217;t &#8220;Am I ready for partnerships?&#8221;</p><p>The question is, &#8220;Am I making the partnerships I already have strategic?&#8221;</p><div><hr></div><h2>What Partnerships Are NOT</h2><p>Let me clear up the misconceptions that keep you from recognizing what you&#8217;re already doing:</p><p><strong>Partnerships are NOT:</strong></p><p> &#10060; Only for big companies with corporate development teams</p><p> &#10060; Always formal legal agreements </p><p>&#10060; 50/50 joint ventures where you share everything equally </p><p>&#10060; Complicated arrangements that require lawyers </p><p>&#10060; Something you need to be &#8220;impressive&#8221; to pursue</p><p><strong>Partnerships ARE:</strong></p><p> &#9989; Strategic collaborations with mutual benefit</p><p> &#9989; Available to businesses of any size </p><p>&#9989; Formal OR informal (structure matters less than strategy) </p><p>&#9989; About accessing what you can&#8217;t build alone</p><p> &#9989; Already happening in your business (if you look closely)</p><p>The difference between a contact and a strategic partner isn&#8217;t formality.</p><p>It&#8217;s mutual value and strategic intent.</p><div><hr></div><h2>The Recognition That Changes Everything</h2><p>Here&#8217;s what shifted for that founder I was mentoring.</p><p>Once she recognized that her collaborations were partnerships, she started treating them strategically.</p><p>The podcast host who interviewed her monthly? She proposed a formal referral arrangement. Now they track leads and optimize what&#8217;s working.</p><p>The complementary business that referred clients? They created a co-branded offering that serves both their audiences better.</p><p>The workshop co-facilitator? They built a recurring quarterly series that generates consistent revenue for both of them.</p><p>Same relationships. Same collaborations.</p><p>But now strategic. Intentional. Optimized for mutual value.</p><p>That&#8217;s the shift.</p><p>You don&#8217;t need to go find new partnerships. You need to recognize the ones you already have and make them strategic.</p><div><hr></div><h2>Why You Haven&#8217;t Recognized This Before</h2><p>We&#8217;ve been taught that partnerships are something other businesses do.</p><p>Tech companies. Corporations. Brands with budgets and legal teams.</p><p>But here&#8217;s the truth: small businesses partner all the time. We just don&#8217;t call it that.</p><p>We call it &#8220;collaborating&#8221; or &#8220;supporting each other&#8221; or &#8220;being generous with referrals.&#8221;</p><p>And because we don&#8217;t recognize it as a partnership, we don&#8217;t treat it as a strategic priority.</p><p>We don&#8217;t track the value it&#8217;s creating. We don&#8217;t optimize it. We don&#8217;t make it intentional.</p><p>We leave money on the table because we don&#8217;t realize we&#8217;re already sitting at a partnership table.</p><div><hr></div><h2>What Makes It Strategic</h2><p>The difference between informal collaboration and strategic partnership is this:</p><p><strong>Informal collaboration:</strong> You refer clients to each other when it comes up. It&#8217;s nice. It&#8217;s helpful. It happens occasionally.</p><p><strong>Strategic partnership:</strong> You intentionally create systems to refer clients. You track what&#8217;s working. You optimize the collaboration. You both benefit consistently and measurably.</p><p><strong>Informal collaboration:</strong> You guest-teach once because someone asked.</p><p><strong>Strategic partnership:</strong> You create a recurring arrangement where you both expand reach, serve audiences better, and generate leads systematically.</p><p>The relationships are the same.</p><p>The strategy makes them partnerships.</p><div><hr></div><h2>Where to Start</h2><p>This week, I want you to do one thing.</p><p>Make a list of everyone you&#8217;re already collaborating with:</p><ul><li><p>Who refers you to clients (even informally)?</p></li><li><p>Who do you guest teach for or appear on their platform?</p></li><li><p>Who do you cross-promote with or share audiences?</p></li><li><p>Who do you co-create content or events with?</p></li><li><p>Who do you exchange expertise or resources with?</p></li></ul><p>Write down five names.</p><p>These are your existing partnerships.</p><p>You&#8217;re not starting from zero. You&#8217;re already partnering.</p><p>Now the work is to recognize it and make it strategic.</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/the-partnership-you-didnt-know-you?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/the-partnership-you-didnt-know-you?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://chizobaobidigboegbo.substack.com/p/the-partnership-you-didnt-know-you?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h2>The Partnerships Waiting For You</h2><p>I don&#8217;t know what collaborations you already have. But I know this: if you&#8217;ve been in business for 2+ years, you&#8217;re already partnering in some way.</p><p>You&#8217;re already exchanging value. You&#8217;re already collaborating. You&#8217;re already accessing what you can&#8217;t build alone.</p><p>You just haven&#8217;t been calling it what it is.</p><p>Partnerships aren&#8217;t complicated corporate deals that require lawyers and formal agreements.</p><p>They&#8217;re strategic collaborations where you exchange value to reach goals you couldn&#8217;t achieve as efficiently alone.</p><p>That referral relationship that consistently sends you clients? Partnership.</p><p>That podcast that gives you visibility? Partnership.</p><p>That co-hosted workshop? Partnership.</p><p>You&#8217;re already doing this.</p><p>Now let&#8217;s make it strategic.</p><div><hr></div><p><strong>This week, make your list. Who are you already collaborating with? Write five names. You&#8217;re about to see them differently.</strong></p><div><hr></div><p>Until we meet again, remember this: growth is more than just hard work. It&#8217;s about becoming greater than who we were yesterday. Your life is great.</p><p>With love,<br>Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[The Revenue Strategy You’ve Never Considered: (TAKE 27)]]></title><description><![CDATA[What if the path to your next revenue level isn&#8217;t working harder&#8212;it&#8217;s collaborating smarter?]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-revenue-strategy-youve-never</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-revenue-strategy-youve-never</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 04 Feb 2026 13:03:27 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>What if the path to your next revenue level isn&#8217;t working harder&#8212;it&#8217;s collaborating smarter?</p><p>I know. You&#8217;ve heard &#8220;work smarter, not harder&#8221; a thousand times. But this isn&#8217;t about productivity hacks or time management. This is about something fundamentally different.</p><p>You&#8217;re stuck at your current revenue level. And I&#8217;m willing to bet you&#8217;ve tried everything to break through.</p><p>You&#8217;ve invested in marketing. You&#8217;ve refined your offer. You&#8217;ve optimized your funnel. You&#8217;ve worked longer hours, taken more calls, and shown up more consistently on social media.</p><p>You&#8217;re doing all the right things.</p><p>And you&#8217;re still stuck.</p><p>Let me tell you why&#8212;and more importantly, what actually works.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h2>The Revenue Ceiling Nobody Talks About</h2><p>There&#8217;s a ceiling most entrepreneurs hit between their second and fifth year in business.</p><p>Not because they&#8217;re not capable. Not because their product or service isn&#8217;t good. Not because they&#8217;re not working hard enough.</p><p>They hit it because they&#8217;ve maxed out what they can build alone.</p><p>You can only reach so many people with your current network. You can only build so much expertise on your own. You can only enter so many markets with the credibility you&#8217;ve built yourself.</p><p>At some point, working harder stops working.</p><p>I learned this at LifeWorks when we were trying to expand our mental health platform to reach more corporate clients. We had a great product. We had solid marketing. We had a sales team making calls.</p><p>But we kept hitting the same wall: our enterprise clients wanted a new feature, and we didn&#8217;t want to spend two years building and testing it ourselves. Attending conferences. Publishing thought leadership. Slowly building relationships one coffee chat at a time.</p><p>Or we could do what we actually did.</p><h2>The Strategy That Changed Everything</h2><p>We identified a partner who already had what we needed.</p><p>They served leaders at enterprise companies. They had decades of credibility in the corporate wellness space. They had direct relationships with the exact decision-makers we were trying to reach.</p><p>And we had something they needed: a cutting-edge mental health platform that would add value to their existing client relationships.</p><p>We structured a partnership.</p><p>Within six weeks of that conversation, we had access to markets that would have taken us years to build alone. That single partnership generated thousands in its first year. Not from us working harder. From us accessing what we couldn&#8217;t build solo.</p><p>But here&#8217;s the part that still haunts me.</p><p>We waited four months before having that conversation.</p><p>Four months of &#8220;let&#8217;s get our pitch perfect first,&#8221; and &#8220;maybe after we hit this revenue milestone,&#8221; and &#8220;we should probably build more features before we approach them.&#8221;</p><p>We left four months of revenue on the table. Not because we weren&#8217;t capable. Because we didn&#8217;t understand what was actually possible.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="7952" height="5304" 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srcset="https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1558522195-e1201b090344?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxwYXJ0bmVyfGVufDB8fHx8MTc3MDA3MjcxOXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@purzlbaum">Claudio Schwarz</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><h2>What Nobody Tells You About Revenue Growth</h2><p>There&#8217;s a revenue strategy that tech companies have been using for decades.</p><p>It&#8217;s how small startups access enterprise clients overnight. How unknown brands enter new markets without spending years building credibility. How businesses scale without burning out their founders.</p><div class="pullquote"><p>It&#8217;s called strategic partnerships.</p></div><p>And here&#8217;s what nobody tells you: it&#8217;s not just for big companies with corporate development teams and legal departments.</p><p>It&#8217;s for you.</p><p>Strategic partnerships are how you access what you can&#8217;t build alone:</p><ul><li><p><strong>Market access</strong> - They have your ideal clients</p></li><li><p><strong>Expertise access</strong> - They have knowledge you need</p></li><li><p><strong>Credibility access</strong> - They operate where you want to expand</p></li><li><p><strong>Speed to market</strong> - Instead of building from scratch, you collaborate</p></li></ul><p>That referral relationship that consistently sends you clients? That&#8217;s a partnership.</p><p>That collaboration where you co-teach a workshop? That&#8217;s a partnership.</p><p>That sponsorship where you give a brand access to your audience? That&#8217;s a partnership.</p><p>You&#8217;ve probably been partnering informally for years. You just haven&#8217;t been doing it <em>strategically</em>.</p><h2>Why You Haven&#8217;t Considered This Before</h2><p>I&#8217;ve been mentoring women entrepreneurs for five years, and I see the same pattern.</p><p>When I ask &#8220;What&#8217;s your growth strategy?&#8221; they tell me:</p><ul><li><p>&#8220;I&#8217;m working on my SEO&#8221;</p></li><li><p>&#8220;I&#8217;m launching a new program&#8221;</p></li><li><p>&#8220;I&#8217;m posting more consistently on social media&#8221;</p></li><li><p>&#8220;I&#8217;m trying to get on more podcasts&#8221;</p></li></ul><p>All good tactics. All things that work.</p><p>But when I ask &#8220;Who has direct access to your ideal clients right now?&#8221; they pause.</p><p>They haven&#8217;t thought about it that way.</p><p>We&#8217;ve been taught that growth comes from doing MORE. More content. More marketing. More networking. More hustle.</p><div class="pullquote"><p>We haven&#8217;t been taught that growth can come from accessing what someone else has already built&#8212;and giving them access to what we&#8217;ve built in return.</p></div><p>That&#8217;s the shift.</p><p>You don&#8217;t need more hustle. You need strategic collaboration.</p><p></p><h2>What This Looks Like in Practice</h2><p>Let me give you a real example from my TEDx days.</p><p>When I was organizing TEDx Nzastreet in Nigeria, we needed sponsorship funding. I could have spent months cold-emailing companies asking for money.</p><p>Instead, I reframed the conversation.</p><p>I wasn&#8217;t asking for money. I was offering strategic access to innovation-minded professionals, thought leaders, and change-makers in Nigeria&#8212;an audience these companies wanted to reach but couldn&#8217;t access efficiently.</p><p>That&#8217;s a partnership. Mutual value exchange.</p><p>We give them brand visibility to their target audience. They give us the resources to produce a world-class event.</p><p>When I framed it that way, sponsorships closed faster. Because I wasn&#8217;t asking for a favor. I was proposing a strategic collaboration.</p><p>That&#8217;s what partnerships are: accessing what you need by offering access to what you have.</p><h2>The Question You Need to Ask</h2><p>Here&#8217;s what I want you to think about this week.</p><p>What are you trying to build alone that someone else has already built?</p><p>Are you trying to reach a new market? Someone already serves that market.</p><p>Are you trying to build expertise in an area? Someone already has that expertise.</p><p>Are you trying to establish credibility in a space? Someone already operates there with credibility.</p><p>You can spend two years building it yourself.</p><p>Or you can identify who already has what you need&#8212;and figure out what you have that they need.</p><p>That&#8217;s the revenue strategy you&#8217;ve never considered.</p><p>Not working harder. Not doing more marketing. Not hustling longer hours.</p><p>Strategic collaboration with people who have what you&#8217;re trying to build.</p><h2>Where to Start</h2><p>This week, I want you to do one thing.</p><p>Look at your network&#8212;your LinkedIn connections, your email contacts, the people you already know.</p><p>Ask yourself: Who has access to the market I&#8217;m trying to reach?</p><p>Not &#8220;who do I like?&#8221; Not &#8220;who&#8217;s successful?&#8221; Not &#8220;who should I network with?&#8221;</p><p><strong>Who has access to my ideal clients?</strong></p><p>Write down three names.</p><p>You&#8217;re not reaching out yet. You&#8217;re not pitching anything. You&#8217;re just noticing.</p><p>Because the first step to strategic partnerships isn&#8217;t networking more. It&#8217;s thinking strategically about the connections you already have.</p><h2>The Revenue Waiting For You</h2><p>I don&#8217;t know what your revenue ceiling is. But I know this: if you&#8217;ve been building for 2+ years and you&#8217;re feeling stuck, it&#8217;s probably not because you&#8217;re not working hard enough.</p><p>It&#8217;s because you&#8217;re trying to build alone what was meant to be built collaboratively.</p><p>The market access you need? Someone already has it. The expertise you&#8217;re trying to develop? Someone already has it. The credibility you&#8217;re building slowly? Someone already has it.</p><p>Your job isn&#8217;t to build everything from scratch.</p><p>Your job is to identify who has what you need&#8212;and figure out how to create mutual value.</p><p>That&#8217;s strategic partnerships.</p><p>And it might be the revenue strategy that changes everything.</p><div><hr></div><p><strong>This week, look at your network differently. Who has access to the market you&#8217;re trying to reach? Just notice. That&#8217;s where partnerships begin.</strong></p><div><hr></div><p>Until we meet again, remember this: growth is more than just hard work. It&#8217;s about becoming greater than who we were yesterday. Your life is great.</p><p>With love,<br>Chizoba</p>]]></content:encoded></item><item><title><![CDATA[What coming home taught me about business success (Take 26)]]></title><description><![CDATA[I&#8217;ve been back for a week, and I can&#8217;t stop thinking about Tuesday afternoon.]]></description><link>https://chizobaobidigboegbo.substack.com/p/what-coming-home-taught-me-about</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/what-coming-home-taught-me-about</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 21 Jan 2026 14:03:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!dqIM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>I&#8217;ve been back for a week, and I can&#8217;t stop thinking about Tuesday afternoon.</em></p><p><em>I was sitting with my parents on the veranda. You know that thick Nigerian heat that makes you move slower whether you want to or not? I&#8217;d been explaining Nkali for the third time - how I help women build partnerships, why I started the Guild, what I&#8217;m trying to create.</em></p><p><em>My phone buzzed. Email notification. I reached for it without thinking - that automatic grab we all do. My mother just watched me. Didn&#8217;t say anything. But her expression made me freeze.</em></p><p><em>When was the last time I sat somewhere without needing to be somewhere else?</em></p><p><em>Honestly? I couldn&#8217;t remember.</em></p><p><em>Here&#8217;s the thing - I&#8217;ve been away from home for five years. Five years of building, then launching Nkali this past year, telling myself I&#8217;m building something meaningful. But sitting there, feeling guilty for being present with my own parents, I realized I&#8217;d lost the plot.</em></p><p><em>You know that feeling when you&#8217;re with people you love but part of your brain is running your to-do list? When you&#8217;re hugging someone but thinking about that client email? When you&#8217;re physically there but emotionally everywhere else?</em></p><p><em>That was me. Every conversation.</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dqIM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dqIM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 424w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 848w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dqIM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg" width="2592" height="2233" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2233,&quot;width&quot;:2592,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:442879,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/185199870?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F51ea500b-b678-416e-93d5-f19a9417b85e_2592x3517.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dqIM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 424w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 848w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!dqIM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3af75e8-8892-49da-b6a4-3fbbdb1728cf_2592x2233.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p><em>My parents kept asking simple questions that hit like small stones in still water: &#8220;Who are you helping? Are you happy? Can you actually rest?&#8221; Not business strategy questions. Human questions.</em></p><p><em>And I realized - I&#8217;d gotten so good at helping other women build without shrinking that I&#8217;d forgotten to not shrink myself.</em></p><p><em>Building something new is intoxicating. Every small win feels urgent. Every opportunity feels like it can&#8217;t wait. You tell yourself you&#8217;re just getting it off the ground, just establishing momentum, just proving it works. But &#8220;just for now&#8221; becomes your lifestyle.</em></p><p><em>I spent fifteen minutes explaining my vision for helping women create businesses that don&#8217;t consume them. My dad listened, then asked: &#8220;So when do you rest?&#8221;</em></p><p><em>I didn&#8217;t have an answer.</em></p><p><em>The truth is messier than I wanted to admit. Yes, I&#8217;m building something I believe in. Yes, it&#8217;s starting to work. But somewhere in all the building, I&#8217;d forgotten why I wanted freedom in the first place.</em></p><p><em>It wasn&#8217;t to work more efficiently. It was to be able to choose presence.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><em>Here&#8217;s what I learned on that veranda: The business you build should give you more life, not require all of it. If you&#8217;re so busy building something meaningful that you can&#8217;t be meaningfully present anywhere else, you&#8217;re building in the wrong direction.</em></p><p><em>I thought about <a href="https://www.etsy.com/shop/AprilFaithVintage?ref=shop_sugg_market">April Faith Vintage</a> - my other business that runs with systems I built over the years. I barely thought about it during the trip. Then I thought about Nkali - newer, needier, constantly on my mind. The difference wasn&#8217;t the business. It was my relationship to it.</em></p><p><em>Maybe the real work isn&#8217;t building faster. Maybe it&#8217;s a way of building that lets you put the phone down when your mother is telling you about her garden.</em></p><p><em>Maybe success isn&#8217;t about creating something that needs you constantly. Maybe it&#8217;s about creating something that trusts you enough to let you be human.</em></p><h2><strong>This Week&#8217;s Question</strong></h2><p>When did you last have a conversation without thinking about your business?</p><p>Take 3 minutes: <a href="https://tally.so/r/mDlQeq">https://tally.so/r/mDlQeq</a></p><p>Reply and tell me: What would you do if your business could run for one full day without you having to think about it?</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday, and your life is great.</p><p>With love, Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[The permission slip you need to write for 2026 (Take 25) ]]></title><description><![CDATA[&#8220;What gift would you want your best person to give you that isn&#8217;t tangible?&#8221;]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-permission-slip-you-need-to-write</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-permission-slip-you-need-to-write</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 14 Jan 2026 14:11:04 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#8220;What gift would you want your best person to give you that isn&#8217;t tangible?&#8221;</p><p>My friend-turned-client sat quietly for a full minute. She&#8217;d started a digital consulting business after failing at three others.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>&#8220;I want them to believe I&#8217;m capable of building this business.&#8221;</p><p>&#8220;Do you believe you&#8217;re capable?&#8221;</p><p>&#8220;No.&#8221;</p><p>&#8220;Then why are you waiting for someone else to give you permission when you haven&#8217;t given it to yourself?&#8221;</p><p>That conversation changed everything. Not overnight - permission rarely works that way. But step by step, she started allowing herself to be capable. To charge real prices. To trust her expertise. Her first year? $10,000. Not because she suddenly got better at business. Because she finally gave herself permission to be good at it.</p><p>You&#8217;ll write resolutions. Goals. Targets. Plans. They&#8217;ll have an 8% success rate because resolutions are external forces requiring willpower. But tonight? Tonight I want you to write permissions. They work because they&#8217;re internal authority shifts. You&#8217;re not forcing change. You&#8217;re allowing it.</p><p>Here&#8217;s what I&#8217;ve learned: Women entrepreneurs wait for permission to be handed to them, but freely give themselves permission to wait on others to see their greatness. We&#8217;ll wait forever for someone to say &#8220;you&#8217;re ready&#8221; while giving ourselves immediate permission to stay small.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="4284" height="5712" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:5712,&quot;width&quot;:4284,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;A metal tube with a plant growing out of it&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="A metal tube with a plant growing out of it" title="A metal tube with a plant growing out of it" srcset="https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1722206924814-bc791f3b9fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxNHx8cmVzb2x1dGlvbnxlbnwwfHx8fDE3NjgzNDc0ODd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@jcanty123">Jan Canty</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><p>Every year, I wrote &#8220;I will build in public&#8221; on my resolution list. Every year it stayed there, untouched, while I built in private. You know what changed? I stopped resolving to build in public and gave myself permission to be seen building imperfectly. Started talking about what I&#8217;m creating. Applied for grants I didn&#8217;t win. Kept showing up here, in your inbox, scared but consistent.</p><p>The permission that changed everything wasn&#8217;t to succeed. It was to be seen trying.</p><p>Society has crippled our mindset so thoroughly that we need permission for things that should be natural. Permission to rest without earning it. Permission to charge without apologizing. Permission to take up space without shrinking. Permission to believe we are enough without proof.</p><p>My 2026 permissions? To run my business as my authentic self, not the polished version I think you want. To take time off to learn piano and swimming - skills that have nothing to do with revenue but everything to do with living. To host 50 women at Table at Nkali without being &#8220;ready&#8221; because ready is a permission I&#8217;ll never give myself.</p><p>What would you charge if you truly believed in your value? What would you create if judgment weren&#8217;t possible? What would you try if failing was just data, not disaster? What would you build if you knew - really knew - you were already enough?</p><p>I teach women these things not because I&#8217;ve mastered them but because I know the cost of not learning them. I&#8217;m still giving myself permission, too. Every day. Every scary yes. Every brave no.</p><p>What is the difference between resolutions and permissions? Resolutions say &#8220;I must.&#8221; Permissions say &#8220;I may.&#8221; One requires force. The other requires faith.</p><p>Tonight, while the world is quiet and the pressure is paused, write your permissions. Not what you&#8217;ll force yourself to do. What you&#8217;ll allow yourself to become.</p><p><strong>Your Assignment</strong></p><p>Write three permissions for 2026. Not goals. Not resolutions. Permissions.</p><p>Start each with: &#8220;I give myself permission to...&#8221;</p><p>Then reply and tell me: What permission scares you most to write?</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love,</p><p>Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Your 2026 partnership is already in your phone]]></title><description><![CDATA[Take 24]]></description><link>https://chizobaobidigboegbo.substack.com/p/your-2026-partnership-is-already</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/your-2026-partnership-is-already</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 24 Dec 2025 13:02:06 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Those &#8220;Merry Christmas &#127876;&#8221; WhatsApp broadcasts everyone sends? I used to archive them immediately. Until I realized they&#8217;re not interruptions - they&#8217;re invitations.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="5179" height="3240" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3240,&quot;width&quot;:5179,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;brown thread roll beside white book&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="brown thread roll beside white book" title="brown thread roll beside white book" srcset="https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1544377137-b01b843568a0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxM3x8bWVycnklMjBjaHJpc3RtYXMlMjBvZmZpY2V8ZW58MHx8fHwxNzY1Nzk3ODIwfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@northfolk">NORTHFOLK</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><p>Every December, people you haven&#8217;t heard from all year suddenly remember you exist. Old colleagues. Past clients. That woman from the networking event in March. What if instead of archiving these messages, you saw them as partnership possibilities?</p><p>Let me tell you what&#8217;s possible when you pay attention to who&#8217;s already in your network.</p><p>My client owned a honey company. Beautiful mission - positioning honey as joy in a jar. Everything perfect except packaging. We&#8217;d interviewed five vendors. Red flags everywhere. Then I posted our vendor search in my WhatsApp status. An old business acquaintance I hadn&#8217;t spoken to in months replied: &#8220;We do printing now.&#8221;</p><p>That response to a simple status update became a two-year partnership that transformed both businesses.</p><p>While everyone&#8217;s setting solo goals for 2026, mapping out their independent empire, writing vision boards about crushing it alone, I keep thinking about that WhatsApp response. Your next partnership isn&#8217;t in some strategic networking event. It&#8217;s in the messages you&#8217;re getting today.</p><blockquote><p>Here&#8217;s what stops us: We think partnerships need to be strategic. Formal. With people more successful than us. We think we need to cold-pitch strangers with bigger audiences, even though the person who could change our 2026 just texted, &#8220;Hope you&#8217;re enjoying the holidays!&#8221;</p></blockquote><p>The real fear isn&#8217;t that partnerships won&#8217;t work. It&#8217;s that someone we actually respect might say no. So we plan another year alone, telling ourselves we&#8217;re &#8220;not ready&#8221; for collaboration when really we&#8217;re just scared of rejection from someone whose opinion matters.</p><div class="pullquote"><p>But watch what happens at your dinner table today. Family partnerships - imperfect, sometimes messy, but they work because of trust, not contracts. Business partnerships need the same foundation. Not strategic alignment first, but human connection.</p></div><p>Your best 2026 partner isn&#8217;t someone with a bigger audience. It&#8217;s someone who helps you achieve your goals while you help them achieve theirs. They might be your accountant who serves similar clients. Your kid&#8217;s school parent who runs a complementary business. The woman who comments thoughtfully on your posts, but you&#8217;ve never had a real conversation with.</p><p>The simplest partnership could change everything. A product designer partnering with a printer - discounted rates for guaranteed volume. A consultant partnering with a copywriter - complete packages for shared clients. A coach partnering with a community builder - expertise meets audience.</p><p>Today, while you&#8217;re surrounded by family but sneaking phone time (I see you), scroll through those holiday messages differently. Who&#8217;s been in your orbit that you&#8217;ve overlooked? Who mentioned a 2026 goal that aligns with yours? Who&#8217;s building something that would be stronger with your expertise?</p><p>The message doesn&#8217;t need to be perfect. Try this: &#8220;Hope you had a great year! I&#8217;ve been thinking about our conversation about [topic]. I&#8217;m working on [project] in 2026 and remembered you mentioned [their goal]. Worth a coffee in January to explore how we might support each other?&#8221;</p><p>That&#8217;s it. Not a pitch. Not a proposal. Just a possibility.</p><p>I&#8217;m doing this myself in January through Table at Nkali - bringing women entrepreneurs together for honest conversations about building businesses that don&#8217;t require us to shrink. These aren&#8217;t networking events. They&#8217;re partnership incubators. Because building together isn&#8217;t just more profitable, it&#8217;s more possible.</p><p>The infrastructure you need for 2026? It includes people. The systems that will sustain you? They include partnerships. The growth you&#8217;re planning? It doesn&#8217;t have to happen alone.</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/your-2026-partnership-is-already?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/your-2026-partnership-is-already?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://chizobaobidigboegbo.substack.com/p/your-2026-partnership-is-already?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p></p><h2><strong>Your Christmas Eve Assignment</strong></h2><p>Instead of setting another solo goal, send one message to someone already in your network. Not selling. Not pitching. Just connecting.</p><p>Take 3 minutes to identify your readiness for partnerships: <a href="https://tally.so/r/mDlQeq">https://tally.so/r/mDlQeq</a></p><p>Reply and tell me: Who&#8217;s been in your phone all along that could change your 2026?</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love, </p><p>Chizoba</p>]]></content:encoded></item><item><title><![CDATA[The three decisions that will make or break your 2026 (Take 23)]]></title><description><![CDATA[My boss pulled me aside three months into my Product Manager Partnership role.]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-three-decisions-that-will-make</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-three-decisions-that-will-make</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 17 Dec 2025 13:03:25 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>My boss pulled me aside three months into my Product Manager Partnership role. &#8220;You&#8217;re spending four days perfecting work that needs two days. Your perfectionism is slowing down the entire team.&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="5184" height="3456" 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srcset="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxyYW5kb218ZW58MHx8fHwxNzY1MjI2NzI3fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@austinchan">Austin Chan</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><p>I thought being thorough made me valuable. Turns out it made me a bottleneck.</p><p>That conversation changed everything. Not because I suddenly stopped caring about quality, but because I finally understood: Perfect is the enemy of profitable. And in 2025, I watched this same pattern destroy businesses that should have thrived.</p><p>Every December, we write lists of what we&#8217;ll start. But here&#8217;s what Take 22 taught us - we don&#8217;t need more goals. We need infrastructure to hold them. And infrastructure isn&#8217;t built by addition. It&#8217;s built by subtraction.</p><p>You can&#8217;t build systems while perfecting everything. You can&#8217;t create partnerships while serving doubters. You can&#8217;t develop infrastructure while discounting your value. The space to build what you need for 2026 comes from stopping what didn&#8217;t work in 2025.</p><div class="pullquote"><p>I spent months creating the &#8220;perfect&#8221; marketing materials. Perfect captions. Perfect graphics. Perfect narrative. It made me feel productive. You know what it actually did? It stopped me from doing. While I crafted the perfect message, someone with less perfect graphics and great clarity took my client. While I worried what others would think, they were busy serving.</p></div><p>Here&#8217;s what perfectionism really is: fear dressed up as standards. You&#8217;re not perfecting because you care about quality. You&#8217;re perfecting because you&#8217;re scared of being seen as you actually are. The math is brutal - every hour perfecting something from 90% to 95% is an hour you could create something new. Five things at 90% beats one thing at 95% every single time.</p><p>But stopping the perfection trap is just the first decision. The second one is harder because it&#8217;s about people.</p><p>One pattern drained me across every client in 2025: The doubters. Not skeptics asking good questions - those make us better. The ones who hire you then question every step, compare you to everyone else, need constant reassurance the process works. They don&#8217;t doubt the process. They doubt themselves. And they need you to absorb that doubt.</p><p>Every woman I worked with who compared herself to others stayed stuck. Stagnant revenue. Poor visibility. Paralyzed decisions. You cannot build while carrying someone else&#8217;s doubt. The emergency-everything people, the chronic doubters - they don&#8217;t need your services. They need therapy. And that&#8217;s not your business model.</p><p>The third decision might be the most painful because it&#8217;s about value - specifically, all the ways we discount ours.</p><blockquote><p>Remember<a href="https://chizobaobidigboegbo.substack.com/p/she-hit-10k-months?r=3nurup"> my client who hit $10k with $340 profit?</a> That&#8217;s what happens when you discount money. But money is actually the cheapest thing women discount. We discount our time - &#8220;quick calls&#8221; that become hours. We discount our expertise - &#8220;it&#8217;s not that complicated&#8221; when it took years to learn. We discount our identity - shrinking to fit spaces never meant for us.</p></blockquote><p>I watched women give emotional discounts all year. Extra work because they felt guilty about charging. Overdelivering because they feared being seen as not enough. Sometimes a strategic discount locks in a perfect client. But discounting because you&#8217;re afraid? That&#8217;s self-sabotage.</p><p>Every woman who grew up in 2025 had a stopping story. Stopped posting daily. Stopped coffee chats. Stopped explaining their value to people who wouldn&#8217;t get it. And in the space that stopping created? That&#8217;s where growth lived.</p><p>I stopped working IN the business and started working ON it. Visibility increased. Customers appeared. Not because I did more, but because I did less of what didn&#8217;t matter.</p><p>Every December, we write lists of what we&#8217;ll start. But your 2026 won&#8217;t be determined by what you add. It&#8217;ll be determined by what you subtract. </p><p>My three stops aren&#8217;t random. They&#8217;re infrastructure decisions. </p><p>Stop shrinking myself = build authentic partnerships. </p><p>Stop hiding what I&#8217;m creating = build visibility systems.</p><p> Stop perfecting = build momentum infrastructure.</p><p>Every stop creates space for structure. Every subtraction makes room for systems. That&#8217;s how you build the infrastructure that makes 2026 goals inevitable instead of impossible.</p><p>What are yours?</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/the-three-decisions-that-will-make?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/p/the-three-decisions-that-will-make?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://chizobaobidigboegbo.substack.com/p/the-three-decisions-that-will-make?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p></p><h2><strong>This Week&#8217;s Assignment</strong></h2><p>Take 3 minutes to identify what stage you&#8217;re in: <a href="https://tally.so/r/mDlQeq">https://tally.so/r/mDlQeq</a></p><p>Reply and tell me: What&#8217;s the ONE thing you need to stop that scares you most to admit?</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love, </p><p>Chizoba</p>]]></content:encoded></item><item><title><![CDATA[Why your 2025 goals failed (and it wasn’t about working harder) (Take 22)]]></title><description><![CDATA[I wrote 37 goals for 2025.]]></description><link>https://chizobaobidigboegbo.substack.com/p/why-your-2025-goals-failed-and-it</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/why-your-2025-goals-failed-and-it</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 10 Dec 2025 19:01:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gAKL!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1fb2662-1c5b-4eb2-979d-2abf4be18951_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I wrote 37 goals for 2025. Thirty-seven.</p><p>International clients. Sold-out workshops. Consistent content. Scale beyond recognition. I was going to be unrecognizable by December. The vision board was pristine.</p><p>Last week, I reviewed that list. I&#8217;d achieved three things. Three. And you know what? Those three things mattered more than the 34 I didn&#8217;t touch.</p><p>Here&#8217;s what I learned: I spent 2025 trying to create goals that would stretch me into someone else when I should have been creating goals aligned with who I am while building toward who I&#8217;m becoming.</p><blockquote><p>Every woman I know did the same thing. We set revenue goals but not capacity goals. We planned for success but not for sustainability. We stretched until we snapped.</p></blockquote><p>I watched a brilliant client create a digital product that identifies revenue leaks in business processes. Glowing reviews. Perfect market fit. Launch day arrived and she was too burnt out to send the email. She&#8217;d built everything except the system to sustain herself through the launch. The product that could&#8217;ve changed her business sat there, ready but unreachable, because she&#8217;d exhausted herself getting it perfect.</p><p>That&#8217;s the pattern of 2025: We had the courage to create but not the infrastructure to contain it.</p><p>My clients keep telling me 2025 was &#8220;the year of courage.&#8221; They&#8217;re right. With all the uncertainty, the economy, the chaos - they summoned courage to keep building. But courage without systems is just beautiful exhaustion.</p><p>I learned this personally when I had to cancel an event I&#8217;d been planning. Not because I couldn&#8217;t do it - I could have forced it through. But forcing things through is exactly how I&#8217;d been shrinking all year. Overdelivering to prove value. Underpricing to seem approachable. Racing toward goals that looked good on Instagram but felt terrible on Tuesday nights.</p><p>The cancellation taught me what I should have known: Planning without systems will always fail. But more importantly, not everything that fails is a failure.</p><p>Here&#8217;s the truth nobody&#8217;s posting: Your 2025 goals didn&#8217;t fail because you didn&#8217;t work hard enough. They failed because they weren&#8217;t YOUR goals. They were goals for the person you thought you should be, not the person you are.</p><p>You set goals based on what December-2025-you could handle, not what January-2025-you had capacity for. You planned for the destination but not the journey. You built for scale but not for Tuesday mornings when the kids are sick, and the client wants everything yesterday.</p><div class="pullquote"><p>The shift for 2026 isn&#8217;t about setting better goals. It&#8217;s about building infrastructure that makes goals inevitable instead of impossible.</p></div><p>What&#8217;s infrastructure? It&#8217;s the client who becomes a referral partner. It&#8217;s the system that runs while you&#8217;re sick. It&#8217;s the boundary that protects Tuesday mornings. It&#8217;s the partnership that multiplies your capacity without multiplying your hours.</p><p>One client discovered this accidentally. Instead of chasing new leads, she started seeing every client as a potential partnership. Not for revenue, but for reciprocity. Her capacity doubled without hiring anyone. That&#8217;s infrastructure.</p><p>I&#8217;m not telling you to lower your ambitions for 2026. I&#8217;m telling you to build foundations that can hold them. Because the distance between who you are and who you&#8217;re becoming isn&#8217;t measured in goals achieved. It&#8217;s measured in systems built.</p><p>This week, before you write a single 2026 goal, answer this: What infrastructure would have saved your 2025?</p><p>Not what goals would you change? Not what you should have done differently. What system, boundary, or structure would have made this year sustainable?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><h2><strong>This Week&#8217;s Reality Check</strong></h2><p>Ready to identify which growth stage you&#8217;re actually in - and what you really need for 2026? Take 3 minutes: <a href="https://tally.so/r/mDlQeq">https://tally.so/r/mDlQeq</a></p><p>Reply and tell me: What worked in 2025 that you almost didn&#8217;t notice because you were focused on what didn&#8217;t?</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love,</p><p> Chizoba</p>]]></content:encoded></item><item><title><![CDATA[Why your first partnership shouldn’t be strategic (Take 21)]]></title><description><![CDATA[She DM&#8217;d me at midnight: &#8220;I finally got a meeting with them!&#8221;]]></description><link>https://chizobaobidigboegbo.substack.com/p/why-your-first-partnership-shouldnt</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/why-your-first-partnership-shouldnt</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 03 Dec 2025 19:00:49 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>She DM&#8217;d me at midnight: &#8220;I finally got a meeting with them!&#8221;</p><p>I knew how this would end before she sent the next text.</p><p>Three months of preparation. Twelve emails. One meeting. Zero response to her follow-up. Meanwhile, a potential partner in her own network - someone she dismissed as &#8220;too small&#8221; - partnered with her competitor and is now booked through March.</p><p>I know this story because I lived it. From both sides of the table.</p><p>As a Product Manager in partnerships, I&#8217;ve reviewed over 50 partnership proposals. I can tell you exactly why yours gets deleted: you&#8217;re pitching benefits to them instead of building value together. Let me tell you about the partnership that taught me why your first one shouldn&#8217;t be strategic.</p><p>When I co-hosted TEDxNzastreet, bigger sponsors from outside our community wanted in. Impressive names that would&#8217;ve made our event look &#8220;legitimate.&#8221; I said no to every single one. Instead, I partnered with the local printer, the neighborhood restaurant, the regional business owner who knew every attendee by name.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="3403" height="5105" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:5105,&quot;width&quot;:3403,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;a neon sign that says better together&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="a neon sign that says better together" title="a neon sign that says better together" srcset="https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1681121436636-703e1c6bd49c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyNXx8cGFydG5lcnNoaXB8ZW58MHx8fHwxNzY0MTI5NDMzfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@s_ahmadreza_p">Ahmad Pishnamazi</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p>The printer didn&#8217;t just print - they designed what would resonate locally. We helped them print over 200 brochures and exposed them to new business opportunities they&#8217;d never accessed. The restaurant didn&#8217;t just cater - they created a menu that told our community&#8217;s story and gained 30 new corporate clients from that one event. We didn&#8217;t just host an event. We built something together.</p><p>That &#8220;unsexy&#8221; local partnership strategy? It sold out our event while giving our partners measurable growth. Everyone won because we grew within our community. Not beyond it. Within it.</p><p>Fast forward to my corporate days. We spent weeks courting a female-owned company. Beautiful brand. 50K followers. Perfect on paper. Two meetings in, the truth emerged: every decision ran through her personally. Financials in personal accounts. No delegation structure. She&#8217;d spent years building the business but never built IN the business.</p><p>She wasn&#8217;t ready for partnership. Not because she wasn&#8217;t successful - she was. But because partnerships multiply whatever systems you have. Including chaos. We walked away. Partnering with her would have been like tying two drowning people together and calling it swimming.</p><p>Here&#8217;s what nobody tells you: A Fortune 500 partnership might bring you 10,000 cold eyes with maybe 1% caring about your offer. A similar-sized partner brings 100 people who already trust them, and if just 10% convert, you&#8217;ve achieved the same result with 100x less effort. The math isn&#8217;t in the reach - it&#8217;s in the relevance.</p><p>But big companies partner to extract value they&#8217;ve already identified. They&#8217;ve spent years knowing exactly what they need. When you approach them as a small business seeing dollar signs instead of value exchange, they smell it immediately.</p><p>You know what you&#8217;re really doing when you chase those big names? You&#8217;re not chasing better partnerships. You&#8217;re chasing safer rejections. Being rejected by Microsoft feels less personal than being rejected by a business in your community. But that local rejection? That&#8217;s the one that would&#8217;ve actually worked.</p><p>Look at your last three months of business. I guarantee you already have three potential partners. Your supplier who serves similar businesses. Your tech stack provider whose customers need what you offer. That complementary service your clients always ask about.</p><p>These aren&#8217;t sexy partnerships. They won&#8217;t make your LinkedIn headline impressive. But they&#8217;ll do something better: actually work.</p><p><em><strong>The email everyone sends? &#8220;Hi Big Company, I love your brand and would love to explore partnership opportunities&#8230;&#8221; Delete. Delete. Delete.</strong></em></p><p><em><strong>Try this instead: &#8220;I noticed your clients often ask about [specific problem] after working with you. I handle that exact next step for three of your past clients. Worth exploring how we could make this seamless for others?&#8221;</strong></em></p><p>That&#8217;s not a pitch. It&#8217;s a conversation. The email works when you&#8217;ve identified their gap, not your gain. After the third touchpoint where you&#8217;re not asking for anything. After connection creates trust and trust creates opportunity.</p><p>Last week, a client told me she&#8217;s &#8220;too small to think about partnerships.&#8221; That&#8217;s like saying you&#8217;re too tired to sleep. Partnerships aren&#8217;t rewards for reaching a certain size. They&#8217;re how small businesses play big. But only if you stop chasing logos and start building bridges.</p><p>Your Tuesday afternoon reality: You&#8217;re on another Fortune 500 website, looking for their partnership email, feeling too small to matter. Meanwhile, someone in your existing network - someone &#8220;unsexy,&#8221; someone your size, someone you grabbed coffee with last month - is looking for exactly what you offer.</p><p>Every hour you spend perfecting that dream partnership pitch is an hour you&#8217;re shrinking from the partnerships already waiting for you.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><strong>This Week&#8217;s Reality Check</strong></p><p>Not sure if you&#8217;re ready for partnerships? Most founders think they need more before they start. <a href="https://tally.so/r/mDlQeq">Take 3 minutes</a> to find out what you actually need.</p><p>Here&#8217;s your assignment: List five businesses you already pay or work with. One of them is your next partnership. Reply and tell me which one surprised you.</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love,</p><p>Chizoba</p>]]></content:encoded></item><item><title><![CDATA[She hit $10k months (Take 20)]]></title><description><![CDATA[but felt poorer than at $5k]]></description><link>https://chizobaobidigboegbo.substack.com/p/she-hit-10k-months</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/she-hit-10k-months</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 26 Nov 2025 19:01:33 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3> <em>The text message came at 7am: &#8220;I just had my best month ever - $10,000 - and I can&#8217;t pay myself.&#8221;</em></h3><p><em>Maya ran a digital consultancy that helped businesses automate customer onboarding. Strong systems for her clients. Beautiful project management setup. Automated invoicing. Everything you&#8217;d want in a scalable service business. Except profit.</em></p><p><em>I pulled up her P&amp;L while we talked. Revenue: $10,000. Profit: $340.</em></p><p><em>The villain? She was still operating with $5k systems at $10k revenue. Let me explain.</em></p><p><em>When Maya started at $5k a month, her goal was survival. She&#8217;d been laid off from her product manager role, launched her consultancy, and priced herself at $50/hour - one-third of what her corporate job paid. &#8220;Just until I get established,&#8221; she said. Every client got a discount. Every project had a &#8220;special rate.&#8221; She was so afraid of losing sales that she was losing money on every sale.</em></p><p><em>By month six, she&#8217;d hit $10k in revenue. Instagram celebrated. LinkedIn loved it. Her bank account? Empty. She was working 60-hour weeks for less than minimum wage. The math was brutal: $10,000 revenue, minus $4,000 in software tools she &#8220;needed to look professional,&#8221; minus $3,000 in contractor costs for overflow work, minus $2,660 in discounts and &#8220;friend rates.&#8221; Profit: $340.</em></p><p><em>Here&#8217;s what nobody tells you about scaling: At $5k months, your enemy is inconsistency. You just need steady revenue. But at $10k months? Your enemy is your operating system. You need sustainable infrastructure.</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 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srcset="https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1701206886407-6a1a3cf6c74d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3fHxmZW1hbGUlMjBzdHJlc3NlZHxlbnwwfHx8fDE3NjQxMjgzODV8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@clevelandart">The Cleveland Museum of Art</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p><em>Maya discovered this during our Tuesday afternoon call. She&#8217;d just lost another profitable client because she couldn&#8217;t take them on without dropping someone else. No capacity planning. No systemized delivery. No automated workflows. Just Maya, working until 2am, missing her kids&#8217; bedtime, refreshing her bank account and wondering where all the money went.</em></p><p><em>&#8220;I feel poorer than when I made $5k,&#8221; she said. She was right. At $5k, she had hope. At $10k with no profit, she had proof that working harder wasn&#8217;t working.</em></p><p><em>The transformation started with one brutal exercise: calculating her true hourly rate. Revenue minus all expenses, divided by hours worked. $11.50 an hour. She made more at her college internship.</em></p><p><em>That number changed everything. She wasn&#8217;t running a business. She was subsidizing her clients&#8217; growth with her own burnout.</em></p><p><em>Three months later, different story. She eliminated discounts except for annual contracts. Cut her software stack from $4,000 to $500 - turned out she only needed two tools, not twenty. Eliminated contractors by forming a strategic partnership with a development agency - they handled implementation, she handled strategy.</em></p><p><em>Before: $10,000 revenue - $9,660 expenses = $340 profit</em> <em>After: $12,000 revenue - $7,800 expenses = $4,200 profit</em></p><p><em>Her hours dropped to 35 per week. She made more by doing less. Not because she was lazy, but because she finally stopped operating at $5k while earning $10k.</em></p><p><em>Maya used to stare at her bank account after her &#8220;best month ever,&#8221; thinking: Where did it all go? Now she knows: it went to subsidizing growth she couldn&#8217;t sustain. It went to discounts rooted in fear. It went to tools that promised scale but delivered complexity.</em></p><p><em>Most women hit revenue ceilings not because they can&#8217;t sell more, but because they&#8217;re afraid of what happens after they hit their goal. So they sabotage with discounts. They avoid systems that would make success sustainable. They price for survival even when they&#8217;re thriving.</em></p><p><em>You wake up anxious and weary, checking LinkedIn at 6am to see someone&#8217;s &#8220;Seven-figure launch!&#8221; post and feeling like a failure with your five-figure year. But here&#8217;s what they&#8217;re not posting: They might be hitting $50k months with $2k profit. Revenue without profit is just vanity with a tax bill.</em></p><p><em>The shift from $5k to $10k isn&#8217;t about working harder. It&#8217;s about working differently. Maya learned this the expensive way. You don&#8217;t have to.</em></p><p><em>Because here&#8217;s the ceiling nobody talks about: The profit ceiling. You can scale to $50k months, but if you&#8217;re taking home the same $2k, you haven&#8217;t grown. You&#8217;ve just gotten busier.</em></p><p><em>That&#8217;s not entrepreneurship. That&#8217;s self-exploitation with a business license.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><h2><strong>This Week&#8217;s Reality Check</strong></h2><p>Ready to identify which growth stage you&#8217;re actually in - and which systems you need to break through? <a href="https://tally.so/r/mDlQeq">Take 3 minutes</a></p><p>Here&#8217;s your assignment: Calculate your true hourly rate from last month. Revenue minus all expenses, divided by hours worked. Reply and tell me the number. If it&#8217;s less than what you made at your last job, we need to talk.</p><p>Until we meet again, always remember that growth is more than just hard work - it is greater than who we were yesterday and your life is great.</p><p>With love, Chizoba</p>]]></content:encoded></item><item><title><![CDATA[The client who fired me (Take 19)]]></title><description><![CDATA[(and why I thanked her)]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-client-who-fired-me</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-client-who-fired-me</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 19 Nov 2025 19:00:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ki5E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>She called me on a Thursday afternoon. &#8220;Chizoba, I need to end our work together.&#8221;</em></p><p><em>I knew it was coming. We both did.</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ki5E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ki5E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ki5E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg" width="670" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:670,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:132996,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/178701136?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ki5E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ki5E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F541f0df4-ac7f-4d71-8f41-ac938d7c593f_670x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">&#8220;<a href="https://www.flickr.com/photos/153584064@N07/51913750725">Woman Reading a Letter (ca. 1663) by Johannes Vermeer. Original from The Rijksmuseum. Digitally enhanced by rawpixel.</a>&#8220; by <a href="https://www.flickr.com/photos/153584064@N07">Free Public Domain Illustrations by rawpixel</a> is licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=openverse">CC BY 2.0</a>.</figcaption></figure></div><p></p><p><em>She was building a digital service to connect Nigerian clients with registered caregivers by location. Beautiful mission. Clear why. Zero systems. Every week was a fire drill, every strategy session ended with &#8220;but what if I did it like [insert a competitor] instead?&#8221;</em></p><p><em>Deadlines slipped. Not because she wasn&#8217;t capable - she was brilliant. But she kept trying to build someone else&#8217;s business instead of starting where she was.</em></p><p><em>&#8220;I&#8217;m just not ready,&#8221; she said. And for the first time in our work together, she was telling the truth.</em></p><h2><strong>That Call Changed How I See Everything</strong></h2><p>Here&#8217;s what nobody tells you about systems: They&#8217;re not about planning. They&#8217;re about permission.</p><p>Permission to grow. Permission to rest. Permission to be imperfect. Permission to start where you are, not where Instagram says you should be.</p><p>She wasn&#8217;t ready for systems because she hadn&#8217;t given herself permission to deserve them. She thought systems were for &#8220;real&#8221; businesses. Established founders. Women who had it together.</p><p>Meanwhile, she was drowning every Sunday night - meal prepping at 10pm, reviewing Monday&#8217;s chaos, already in her emails, dreading the week ahead. Sound familiar?</p><h2><strong>Then I Got My Own Wake-Up Call</strong></h2><p>Three weeks after she ended our work, I got a panic email at 11pm from a different client. She&#8217;d lost a customer because her booking system failed. But here&#8217;s what actually happened: After our last strategy session, she forgot to update the process.</p><p>Why? Because as a mom with a full day, she&#8217;d built a business that required her to be &#8220;on&#8221; 24/7. No system for capturing changes. No process for implementation. No permission to be human.</p><p>She&#8217;d created a business that only worked if she never made mistakes.</p><p><em>That&#8217;s not a business. That&#8217;s a prison with revenue.</em></p><h2><strong>The Truth About Your Sunday Scaries</strong></h2><p>You think working Sunday nights is &#8220;just part of running a business.&#8221;</p><p>You think checking emails in bed is &#8220;staying on top of things.&#8221;</p><p>You think being available 24/7 means you&#8217;re committed.</p><p>What if I told you it&#8217;s actually killing your growth?</p><p>Every Sunday you spend in survival mode is a Sunday you&#8217;re not spending in strategy mode. Every 11pm email you answer teaches clients you have no boundaries. Every time you choose reactive over proactive, you&#8217;re choosing to stay small.</p><p>The worst part? You&#8217;re modeling shrinking for every woman watching you.</p><h2><strong>Here&#8217;s What Changed Everything For Me</strong></h2><p>I created one system: Clear partner criteria.</p><p>That&#8217;s it.</p><p>Now when potential partners reach out, they go through my pre-created filter. When I want partnerships, I know exactly who to seek. No more 11pm decisions. No more &#8220;maybe this could work&#8221; conversations that waste Tuesday afternoons.</p><p>This one system gave me permission to say no on Mondays and yes on my own terms.</p><h2><strong>The Permission Slip You Need to Write</strong></h2><p>My client who left? She wasn&#8217;t ready for systems because she hadn&#8217;t given herself permission to grow. She thought she had to earn it first. Build more. Hustle harder. Be like someone else.</p><p>But systems aren&#8217;t rewards for success. They&#8217;re requirements for sanity.</p><p>This week, I want you to notice every time you work from survival mode instead of strategy mode. Every time you react instead of respond. Every time you choose chaos because it feels more &#8220;real&#8221; than calm.</p><p>Then ask yourself: What am I afraid will happen if I give myself permission to need systems?</p><p>Because here&#8217;s the truth: You don&#8217;t implement systems after you&#8217;ve &#8220;made it.&#8221; You implement systems so you don&#8217;t lose yourself while making it.</p><h2><strong>This Week&#8217;s Reality Check</strong></h2><p>Want to know if you&#8217;re operating from survival or strategy? <a href="https://tally.so/r/mDlQeq">Check this out</a></p><p>And reply with this: What&#8217;s ONE thing you do every Sunday that you&#8217;d never ask an employee to do?</p><p>That&#8217;s your first system to build.</p><p>Until we meet again, always remember that growth is more than just hard work, it is greater than who we were yesterday, and your life is great.</p><p>With love,</p><p> Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Why I disappeared (Take 18)]]></title><description><![CDATA[(and what it taught me about revenue ceilings)]]></description><link>https://chizobaobidigboegbo.substack.com/p/why-i-disappeared</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/why-i-disappeared</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 12 Nov 2025 19:00:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!oCdB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I was writing a grant application at 11 pm when the question stopped me cold: &#8220;Describe your thought leadership platform and audience engagement.&#8221;</p><p>I stared at that cursor blinking on the screen. August 6th. That was the last time I&#8217;d published. A July recap. Before that? A piece about taking a break that was supposed to be just a pause, not a three-month silence.</p><p>Here&#8217;s the truth I wrote in that grant application: &#8220;Currently rebuilding.&#8221; Here&#8217;s the truth I didn&#8217;t write: I&#8217;d been so busy building everyone else&#8217;s house that mine didn&#8217;t even have a foundation.</p><p><strong>The Irony Was Not Lost on Me</strong></p><p>Last month, I helped a client identify her growth blockers. We built systems that grew her business 5x. FIVE TIMES. She texts me updates about partnerships she never thought possible, revenue she didn&#8217;t believe she could reach.</p><p>Two weeks ago, I submitted my third mentorship program application. Each one asked about my vision, my methodology, my unique approach. I wrote eloquently about helping women build without shrinking.</p><p>Then I&#8217;d close my laptop, kiss my kids goodnight (late, always late), and realize I&#8217;d been physically present but mentally calculating someone else&#8217;s growth strategy. Again.</p><p><strong>You Know What Shrinking Actually Looks Like?</strong></p><p>It&#8217;s not dramatic. It&#8217;s opening Substack seventeen times and closing it immediately. It&#8217;s having four half-written drafts about systems while your own calendar is chaos. It&#8217;s being the strategist who whispers brilliant advice into everyone else&#8217;s ear at midnight while your own voice goes silent.</p><p>It&#8217;s second-guessing whether your story matters when you KNOW it does. Because if it didn&#8217;t, that client wouldn&#8217;t have grown 5x. Those more than twenty women I&#8217;ve worked with wouldn&#8217;t keep sending me their wins.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!oCdB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!oCdB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!oCdB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg" width="1200" height="1600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1600,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:423924,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/178696819?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!oCdB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!oCdB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2941771b-0df0-42c3-89ee-fd3cacf5c397_1200x1600.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p><strong>Here&#8217;s What I Learned at That Grant Application Moment</strong></p><div class="pullquote"><p>I was so busy helping women build that I forgot to create a system that helps me work with more women.</p></div><p>Read that again. Maybe you need to hear it too.</p><p>We&#8217;re so capable that we can succeed without structure. For a while. We can grow others&#8217; businesses while ours runs on fumes and faith. We can be the expert in their rooms while shrinking in our own.</p><p>But here&#8217;s the ceiling nobody talks about: The expertise ceiling. It&#8217;s not about revenue. It&#8217;s about reach. You can&#8217;t help 100 women with the same strategy that barely helps 10.</p><p><strong>So Why Now?</strong></p><p>Because I watched another woman launch her platform last week and thought, &#8220;That should be me.&#8221; Not from jealousy - from recognition.</p><p>Because my clients&#8217; 5x growth means nothing if I can&#8217;t create a system to replicate it.</p><p>Because being haunted by &#8220;months since I last published&#8221; is just another way of shrinking.</p><p>Because I&#8217;m tired of opening and closing Substack like it&#8217;s a door to a room I&#8217;m not ready to enter.</p><p><strong>Here&#8217;s My Promise</strong></p><p>Every Wednesday, I&#8217;m showing up in your inbox. Not with motivational quotes or five-step formulas. With real stories about building businesses that scale without requiring you to shrink.</p><p>Stories about the client who discovered her revenue ceiling wasn&#8217;t about sales - it was about systems.</p><p>Patterns I&#8217;m seeing across twenty women all hitting the same walls.</p><p>The actual templates and strategies that created that 5x growth.</p><p>But mostly? The truth about what it takes to build something meaningful when you&#8217;re &#8220;supposed to&#8221; have it figured out by now.</p><p><strong>This Week&#8217;s Small Step</strong></p><p>Want to know which ceiling you&#8217;re actually hitting? Take 3 minutes to identify where you are: <a href="https://tally.so/r/mDlQeq">Quiz</a></p><p>It&#8217;s not about judgment. It&#8217;s about clarity. Because you can&#8217;t break through a ceiling you can&#8217;t see.</p><p><strong>Reply and tell me: What system have you built for everyone except yourself?</strong></p><p>Until we meet again, always remember that growth is more than just hard work&#8212;it is greater than who we were yesterday, and your life is great.</p><p>With love,</p><p>Chizoba</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[July Recap (Take 17) ]]></title><description><![CDATA[Being present is a gift to yourself.]]></description><link>https://chizobaobidigboegbo.substack.com/p/july-recap-take-17</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/july-recap-take-17</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 06 Aug 2025 18:01:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gAKL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1fb2662-1c5b-4eb2-979d-2abf4be18951_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="native-audio-embed" data-component-name="AudioPlaceholder" data-attrs="{&quot;label&quot;:null,&quot;mediaUploadId&quot;:&quot;26a5c15b-7f14-4235-8af9-883b710f106e&quot;,&quot;duration&quot;:306.0506,&quot;downloadable&quot;:false,&quot;isEditorNode&quot;:true}"></div><p></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>&#127911; <em>Prefer to listen? Tap play above to hear this post read aloud. We&#8217;re testing AI narration for solopreneurs who prefer to listen on the move.</em></p><p>Dear Solopreneur,</p><p>July was the first full month of summer holidays, and this year, I committed to being more present. I still worked with clients and prepped for a new launch&#8212;including updates to my Business Growth Checklist&#8212;but I also made space for rest, connection, and presence.</p><p>I spent long phone calls with family and friends, hiked almost every weekend with my kids, and became mildly obsessed with updating my vintage <a href="https://aprilfaithvintage.etsy.com">Etsy</a> storefront. Winter makes product photography nearly impossible with limited light, so this summer, I decided to get ahead. No more waiting for fall&#8212;I took the pictures now.</p><p>Hiking helped me pay attention to my body, the environment, and the rhythm of my family. I visited Rattlesnake Point, Crawford Lake, and Kelso Conservation. I&#8217;ve always heard the phrase &#8220;two truths can exist,&#8221; but I didn&#8217;t fully understand it until I found myself simultaneously stressed (my kids were overwhelmed by bugs and hills) and deeply grateful (being there when they were calm and open). The weather&#8217;s still good, and I plan to keep hiking into fall.</p><p>As a member of the <strong>Board of Directors for Halton Black Voices</strong>, I also took part in our annual summer cookout. My family and I didn&#8217;t camp overnight this year, but the day itself was full&#8212;conversations, laughter, and all-around Black joy. For the first time, I was too engaged to take pictures. A small but meaningful surprise: I received a certificate of appreciation and two books (see image below) I plan to read this fall.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_IiF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_IiF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 424w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 848w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 1272w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_IiF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic" width="1456" height="1941" 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srcset="https://substackcdn.com/image/fetch/$s_!_IiF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 424w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 848w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 1272w, https://substackcdn.com/image/fetch/$s_!_IiF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F953324bc-6412-45b1-b582-686445c04601.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex 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pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>P.S.</strong> If you&#8217;d like to learn more about Halton Black Voices, please visit: [<a href="https://www.haltonblackvoices.ca/">Halton Black Voices</a>]</p><p>With everything happening in the world, I&#8217;m choosing to live&#8212;and try new things.</p><div><hr></div><h2><strong>What This Means for Your Business</strong></h2><p>This wasn&#8217;t just a feel-good summer. It was a strategic pause.</p><p>Every choice I made&#8212;spending time offline, hiking with my kids, working quietly on my storefront&#8212;wasn&#8217;t about stepping back from business. It was about stepping into it differently. With more intention. Less noise. More alignment.</p><p>That&#8217;s the part we don&#8217;t say out loud:<br><strong>Growth requires clarity.</strong><br><strong>Sustainability requires systems.</strong><br><strong>Peace requires structure.</strong><br><strong>Momentum requires strategy.</strong><br>And <strong>scaling&#8212;through funding, collaborations, or partnerships&#8212;requires all of the above.</strong></p><p>This season reminded me that if you&#8217;re always in reaction mode, you can&#8217;t build anything that lasts.<br>If your business can&#8217;t support your life, it won&#8217;t support your growth either.<br>And if your path to partnerships or scale is draining you now, it will only get heavier later.</p><p>This is what building without shrinking looks like&#8212;<br>Designing a business that expands, not at your expense, but in alignment with your capacity and vision.</p><div><hr></div><h2><strong>Need help figuring out where to start?</strong></h2><p>Download the <strong>Business Growth Checklist</strong>.<br>It will help you assess your foundation across all five areas&#8212;clarity, systems, structure, strategy, and partnership-readiness.<br>Because the goal isn&#8217;t just growth. It&#8217;s growth you can sustain.</p><p>&#128073; <strong>[<a href="https://chizobaobidigbo.gumroad.com/l/pnxfe">Business Growth Checklist</a>]</strong></p><div><hr></div><h2><strong>Books I&#8217;m Sitting With</strong></h2><p>Confession: I used to be a proud audiobook and e-book snob. I swore by the feel of physical books. I loved blocking out the world and sinking into my imagination.</p><p>But between motherhood, a 9&#8211;5, and running my business, I barely managed to read 10 books last year. The gap between who I thought I was and what my life actually allowed became obvious.</p><p>Then one day, I listened to an audiobook&#8212;and everything shifted. I realized I could read while doing other things. Between June and July, I finished six books. Start to finish. That&#8217;s real growth for me, and I&#8217;m not turning back.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pBgo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pBgo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 424w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 848w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 1272w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!pBgo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png" width="1281" height="2118" 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srcset="https://substackcdn.com/image/fetch/$s_!pBgo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 424w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 848w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 1272w, https://substackcdn.com/image/fetch/$s_!pBgo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0054e30-6525-4128-ab59-52f346670378_1281x2118.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YIVy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YIVy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 424w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 848w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 1272w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YIVy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png" width="1320" height="584" 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srcset="https://substackcdn.com/image/fetch/$s_!YIVy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 424w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 848w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 1272w, https://substackcdn.com/image/fetch/$s_!YIVy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b4694ec-a5f1-4609-bed0-0327dd75b012_1320x584.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>My days of being a book format snob are officially over.</p><p><strong>P.S.</strong> If you know me personally and watched me hold onto that snobbery without pushing me to the other side, I&#8217;m side-eyeing you. You really let me struggle for no reason.</p><div><hr></div><p><em>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</em></p><p>With love,<br><strong>Chizoba</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Nkali! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Unplanned Break (Take 16)]]></title><description><![CDATA[When life forces you to rest, listen]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-unplanned-break-take-16</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-unplanned-break-take-16</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 30 Jul 2025 18:01:27 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/169612700/85ad739dc772baedfaf4a3c659bc1f80.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>&#127911; <em>Prefer to listen? Tap play above to hear this post read aloud. We&#8217;re testing AI narration for solopreneurs who prefer to listen on the move.</em></p><p>Dear Solopreneur,</p><p>It&#8217;s been a while since I last showed up in your inbox. That wasn&#8217;t the plan.<br>When I started writing these letters, I promised myself I&#8217;d be consistent. I wanted to show up regularly, to share what it means to run a business while also being a woman&#8212;juggling expectations, ambition, and exhaustion.</p><p>What I didn&#8217;t account for was life.<br>And how easily it can slow you down, with or without permission.</p><div><hr></div><h3>The truth about my last few months</h3><p>On July 10, I quietly marked my 5th <em>Canadaversary.</em><br>Five years since I packed up my life in Nigeria and moved to Canada with a suitcase full of plans and a heart full of hope.</p><p>But as I reflected on the journey, it wasn&#8217;t just the progress that came to mind. It was the pain. The many low points. The tears I never prepared for.<br>Nobody warns you how heavy reinvention can feel when you&#8217;re trying to be a mother, a wife, a business owner&#8212;and still find pieces of yourself in the process.</p><p>So I paused.<br>Not by choice, but by necessity.<br>Because if you don&#8217;t stop, your body will do it for you.<br>Mine did. The last week of June ended in an ER visit. I had ignored every sign. My body refused to keep up the lie.</p><div><hr></div><h3>What I&#8217;ve learned&#8212;and what I want you to know</h3><p>In that stillness, I kept working with women solopreneurs&#8212;many of whom were burnt out but didn&#8217;t have the language to say so. I kept telling them to rest. And then I realized I wasn&#8217;t taking my own advice.</p><p>A few of the women I worked with used the <strong>Business Growth Checklist</strong> to see exactly where they were over-functioning and under-supported. Sometimes clarity starts with a mirror.</p><p>Let me say this clearly:<br>As women solopreneurs, we&#8217;ve been sold a lie.<br>We&#8217;re told breaks are a reward. They&#8217;re not.<br>Breaks are a right. They are part of the work&#8212;not a pause from it.</p><p>When you&#8217;re a caregiver, the pressure to do more triples. You feel like you can&#8217;t stop or you&#8217;ll fall behind. And with AI, social media trends, and non-stop comparison culture? You start believing rest is a risk.</p><p>But that&#8217;s not the truth.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!oFpS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dfbcd72-2f06-44d8-b5c4-e10d8c5db686_1024x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!oFpS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dfbcd72-2f06-44d8-b5c4-e10d8c5db686_1024x1536.png 424w, https://substackcdn.com/image/fetch/$s_!oFpS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dfbcd72-2f06-44d8-b5c4-e10d8c5db686_1024x1536.png 848w, 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image </figcaption></figure></div><p></p><div><hr></div><h3>What breaks won&#8217;t do:</h3><ul><li><p>They won&#8217;t make you lazy</p></li><li><p>They won&#8217;t slow your progress</p></li><li><p>They won&#8217;t hurt your metrics</p></li><li><p>They won&#8217;t kill your momentum</p></li></ul><h3>What breaks <em>will</em> do:</h3><ul><li><p>Clear your mind so you can plan better</p></li><li><p>Help you think critically instead of reactively</p></li><li><p>Strengthen your creativity</p></li><li><p>Remind you of how far you&#8217;ve come</p></li><li><p>Help you recover from burnout instead of living in it</p></li></ul><div><hr></div><h3>What does a break actually look like?</h3><p>It doesn&#8217;t need to be a weekend trip or a spa day (though it can be).<br>Breaks can look like:</p><ul><li><p>Taking a nap</p></li><li><p>Watching a movie with no guilt</p></li><li><p>Sending your kids to a playdate</p></li><li><p>Giving them a 30-minute activity so you can breathe</p></li><li><p>Going for a walk, even if it's just around your block</p></li><li><p>Sitting in silence and talking to God</p></li></ul><p>A break is anything that slows the constant noise.</p><div><hr></div><h3>How to make space for rest&#8212;before your body forces it</h3><p>If you&#8217;re a solopreneur with a packed schedule, you need to schedule your breaks like you schedule your client calls.<br>You won&#8217;t always get it perfect, but intentionality protects you from running on empty.</p><p>Because no one&#8217;s coming to save you.<br>You are the system. You are the strategy. You are the vessel.<br>And your body is the one tool you can&#8217;t replace.</p><div><hr></div><h3>Reflective prompt</h3><p>When was the last time you rested before being forced to?<br>What would need to change for you to build rest into your business by design?</p><p><strong>Want to see where your structure is breaking down?</strong><br>Start with the [Business Growth Checklist]&#8212;it&#8217;s free, simple, and will show you what&#8217;s keeping you stuck (even if you&#8217;re doing all the &#8220;right&#8221; things).<br><strong>[<a href="https://chizobaobidigbo.gumroad.com/l/pnxfe">Click here to download it now</a>.]</strong></p><div><hr></div><p><em>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</em></p><p>With love,<br><strong>Chizoba</strong></p>]]></content:encoded></item><item><title><![CDATA[Pricing Series 2: Your Price Isn’t Random. So Why Does It Feel That Way? (Take 15)]]></title><description><![CDATA[A practical look at building a pricing structure that reflects your value without draining your energy.]]></description><link>https://chizobaobidigboegbo.substack.com/p/pricing-series-2-your-price-isnt</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/pricing-series-2-your-price-isnt</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 28 May 2025 18:03:03 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>A few months ago, I worked with a solopreneur juggling three kids and a full client roster. Her testimonials were solid, her waitlist full. When I asked how she set her prices, she shrugged.</p><p>&#8220;I just charge what feels fair.&#8221;</p><p>We dug deeper. Her rates changed depending on how she felt. If she was anxious, she&#8217;d discount. Confident? She&#8217;d ask for more. Unsure? She&#8217;d throw in a few extras to ease the discomfort.</p><p>Her prices weren&#8217;t based on strategy. They were riding the wave of her emotions.</p><p>I wasn&#8217;t shocked. I&#8217;ve done the same.</p><p>Let&#8217;s call this what it is: noise. If your pricing feels chaotic, it&#8217;s likely reacting to fear, guilt, or a need for approval&#8212;not a clear structure.</p><p>You&#8217;re not the only one.<br>Many of us set prices based on what we think our audience can afford, what a mentor once said was &#8220;fair,&#8221; or what we hope won&#8217;t scare someone off.</p><p>Here&#8217;s the problem: a business with no pricing structure is a business with no spine.</p><p><strong>What Counts as a Pricing Structure (And What Doesn&#8217;t)</strong></p><div class="pullquote"><p>A real structure isn&#8217;t a fancy spreadsheet. It&#8217;s a clear, repeatable system.<br>It includes your core offers, the transformation you&#8217;re selling, how long it takes to deliver, and whether it matches the life and income you actually want.</p></div><p>It&#8217;s not a number you pick because it feels &#8220;right.&#8221;<br>It&#8217;s not a sliding scale for every DM.<br>It&#8217;s not what you charge when you&#8217;re in a good mood.</p><p><strong>Why This Gets Personal Fast</strong></p><p>Without a structure, every price conversation feels like a test of your worth.<br>&#8220;No&#8221; sounds like rejection.<br>A question about cost feels like a critique.<br>A missed sale becomes proof you&#8217;re not good enough.</p><p>Structure gives you breathing room. It separates your rate from your ego. It lets you respond like a business owner, not a mind reader.</p><p><strong>If You&#8217;re Wingin&#8217; It, Start Here</strong></p><p>First, audit your offer. What are you actually delivering? How long does it take? What&#8217;s the outcome your client walks away with?</p><p>Then, set your time boundary. How many hours a week do you want to work&#8212;and what&#8217;s the income goal that makes sense for your season of life?</p><p>Next, match your pricing to your model. Are you offering one-offs, packages, or something in-between? Build prices that fit your capacity, not someone else's revenue goal.</p><p>Finally, pick a baseline that respects your time. Say the number out loud. If it makes you sweat a little, you&#8217;re close.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="5184" height="3456" 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srcset="https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1516159754081-f01c990481dd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8cHJpY2luZ3xlbnwwfHx8fDE3NDg0NTUwNjR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="true">Alvaro Reyes</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p><strong>A Few Mistakes to Skip While You&#8217;re At It</strong></p><p>Don&#8217;t build a menu of ten offers when two will do.<br>Don&#8217;t stuff every feature into one package like you&#8217;re a buffet.<br>And if looking at your finances makes you dizzy, start there.</p><p><strong>The Right Price Isn&#8217;t Just a Number&#8212;It&#8217;s a Relief</strong></p><p>When you price with structure, you gain clarity. You can say no without spinning into guilt. You stop negotiating with yourself before the client even opens their mouth.</p><p>You focus. You plan. You stop leaking time.</p><p><strong>Need Help Getting There?</strong></p><p>If you&#8217;re stuck winging it, book a Clarity &amp; Action Session. We&#8217;ll strip things back, clarify your numbers, and build something sustainable.</p><p><strong>[<a href="https://selar.com/yb800t">Click here to book your session</a>]</strong><br>Or forward this to a solopreneur who&#8217;s still pricing based on vibes.</p><p>What&#8217;s your relationship with pricing? Ever made a decision just to avoid discomfort?<br>Drop a comment or hit reply. I&#8217;d love to hear what&#8217;s shifted for you.</p><p><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! Subscribe for free to get weekly insights, real stories, and actionable strategies to grow your business&#8212;delivered straight to your inbox</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><strong>With love,<br>Chizoba</strong></p>]]></content:encoded></item><item><title><![CDATA[Pricing Series: Part 1 — What Your Prices Say About You (Take 14)]]></title><description><![CDATA[Because pricing isn&#8217;t just numbers&#8212;it&#8217;s how you see your worth.]]></description><link>https://chizobaobidigboegbo.substack.com/p/pricing-series-part-1-what-your-prices</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/pricing-series-part-1-what-your-prices</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 14 May 2025 18:01:06 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/4e96d5b3-fd2c-47df-9135-2c8e1d7f5392_1024x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>For every 2 out of 5 women solopreneurs I work with, <strong>pricing is always an issue.</strong></p><p>It shows up in different ways:<br>&#8212; Charging far less than what their work is worth<br>&#8212; Feeling unsure about raising prices<br>&#8212; Being afraid someone will walk away if they say the number out loud</p><p>I once had a client who had 20 years of experience in her field&#8212;twenty years&#8212;and she was charging <strong>less than $10 per hour.</strong></p><p>This is not rare.<br>It&#8217;s something I see over and over again.</p><p>And when I ask why, the answers are always layered with fear, guilt, and confusion.</p><p>I&#8217;ve spent time trying to understand why we&#8212;as a collective&#8212;do this.<br>And when I say <em>we</em>, I&#8217;m including myself.</p><p>Because I&#8217;ve done it too.</p><p>And honestly? I was afraid.</p><p>Afraid that if I named a price that reflected the time, care, and clarity I was offering, someone would say it was &#8220;too much.&#8221;<br>That <strong>I</strong> was too much.</p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6gio!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6gio!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png 424w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:987,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1661303,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/163553396?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd489251-a378-44bc-ad21-3c2007b767fd_1024x1536.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6gio!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png 424w, https://substackcdn.com/image/fetch/$s_!6gio!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png 848w, https://substackcdn.com/image/fetch/$s_!6gio!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png 1272w, https://substackcdn.com/image/fetch/$s_!6gio!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cae30b1-f219-43b8-8f5c-edd36e3eef9b_1024x987.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Nkali Image</figcaption></figure></div><p></p><div><hr></div><h2><strong>What Pricing Is Really About</strong></h2><p>Pricing isn&#8217;t just a number on your website or a line item on your invoice.</p><p>It&#8217;s a <strong>mirror</strong>&#8212;of your boundaries, your clarity, and your confidence.<br>It tells your clients how seriously to take your work.<br>And more importantly, it tells <strong>you</strong> whether you believe your work matters.</p><p>When your pricing is aligned, you create space for:</p><ul><li><p>Sustainability</p></li><li><p>Respect</p></li><li><p>Growth</p></li></ul><p>But when your pricing is misaligned&#8212;whether too low, too confusing, or too inconsistent&#8212;your business feels like an emotional and financial rollercoaster.</p><p>You second guess every sale.<br>You feel resentful about the time you're spending.<br>You start to believe that you're the problem.</p><p>You're not.</p><div><hr></div><h2><strong>What&#8217;s Blocking Your Pricing Power?</strong></h2><p>If you&#8217;re a woman solopreneur and you&#8217;ve struggled with pricing, you're not alone.<br>Here are some of the most common blockers I&#8217;ve seen:</p><h3>1. <strong>Fear of Rejection</strong></h3><p>You think if you charge more, people will walk away. And maybe they will. But what if the right people step forward?</p><h3>2. <strong>Guilt About Helping Work</strong></h3><p>You love what you do. You want to help people. Somewhere along the line, you started believing that <em>helping</em> and <em>charging</em> are mutually exclusive.</p><p>They&#8217;re not.</p><h3>3. <strong>Lack of Clarity Around Value</strong></h3><p>You&#8217;re unsure what makes your offer different, so you price based on comparison&#8212;not value. And comparison is a moving target.</p><h3>4. <strong>Underestimating Expenses or Time</strong></h3><p>You forget to factor in your prep hours, emotional labor, software, or marketing time. Pricing without a full picture = underpaying yourself.</p><div><hr></div><h2><strong>When Pricing Is Aligned, Everything Shifts</strong></h2><p>Here&#8217;s what happens when you get it right:</p><p>&#9989; <strong>You earn consistently</strong><br>Your business becomes sustainable, not seasonal.</p><p>&#9989; <strong>Your clients show up better</strong><br>When people invest, they engage. Your sessions feel more intentional, more collaborative, more transformational.</p><p>&#9989; <strong>You stop second-guessing yourself</strong><br>You make decisions from a place of grounded clarity, not fear.</p><div><hr></div><h2><strong>This Is a Series</strong></h2><p>Over the next few weeks, I&#8217;ll be unpacking the deeper layers of pricing&#8212;how to build pricing structures, how to raise your rates, how to communicate value, and how to feel safe doing it.</p><p>But today, I want you to start here:<br><strong>With the story you&#8217;ve been telling yourself about your worth.</strong></p><div><hr></div><h2><strong>Let&#8217;s Take Action Together</strong></h2><p>If you&#8217;re unsure how to price or feel stuck in your business model, let&#8217;s figure it out together.<br>I created the <strong>Clarity &amp; Action Session</strong> to help you:</p><ul><li><p>Understand where you&#8217;re undercharging or unclear</p></li><li><p>Identify the emotional or mindset block in the way</p></li><li><p>Build a path forward that honors your growth</p></li></ul><p>&#128204; <strong>Click here to book your session</strong><br>&#128204; Or forward this post to a solopreneur who needs it.</p><div><hr></div><p>&#128172; <strong>What story have you been telling yourself about what your work is worth?</strong><br><strong>Reply or drop a comment&#8212;I&#8217;d love to hear your truth.</strong></p><div><hr></div><h3><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong></h3><p><strong>With love,<br>Chizoba</strong></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! Subscribe for free to get weekly insights, real stories, and actionable strategies to grow your business&#8212;delivered straight to your inbox</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[April Reflections: The Great, the In-Between, and the Lows (Take 13)]]></title><description><![CDATA[I vividly remember writing my March reflections&#8212;and then I blinked.]]></description><link>https://chizobaobidigboegbo.substack.com/p/april-reflections-the-great-the-in</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/april-reflections-the-great-the-in</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Fri, 09 May 2025 16:02:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!J40j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I vividly remember writing my March reflections&#8212;and then I blinked. Suddenly, it was April. Now we&#8217;re 9 days into May, and I&#8217;m wondering: <em>why is time moving faster than my thoughts?</em></p><p>April came in loud. There were no soft landings or in-between days. When it was good, it was amazing. When it wasn&#8217;t, it felt like the sky opened and didn&#8217;t stop pouring.<br><em>(insert rolling-on-the-floor crying emoji)</em></p><div><hr></div><h3><strong>The Great</strong></h3><p>In April, I turned a year older. I spent the day working, eating the most unforgettable carrot cake, and being with family. Simple moments. Full heart. I&#8217;m grateful for life&#8212;and for the people I get to do life with.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!J40j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J40j!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 424w, https://substackcdn.com/image/fetch/$s_!J40j!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 848w, https://substackcdn.com/image/fetch/$s_!J40j!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 1272w, https://substackcdn.com/image/fetch/$s_!J40j!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J40j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic" width="1456" height="1384" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9eb93934-9fc1-4194-8f78-a42817d659a3.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1384,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1350324,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/163201553?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!J40j!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 424w, https://substackcdn.com/image/fetch/$s_!J40j!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 848w, https://substackcdn.com/image/fetch/$s_!J40j!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 1272w, https://substackcdn.com/image/fetch/$s_!J40j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eb93934-9fc1-4194-8f78-a42817d659a3.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><h3><strong>The In-between</strong></h3><p>One hat I don&#8217;t talk about enough here is my role on the board of <strong>Halton Black Voices</strong>. In April, we had a vision board session. And to be honest, I didn&#8217;t expect to enjoy it.</p><p>Full transparency: I&#8217;ve never been a <em>vision board girly.</em> There&#8217;s no deep reason why&#8212;it just never felt like my thing. But something shifted.</p><p>That day gave me the space to reflect, to ask honest questions about the future I want, and to connect with other board members on a much deeper level. It was one of those rare moments where community, clarity, and quiet visioning came together. And it was beautiful.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mdfd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mdfd!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 424w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 848w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 1272w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mdfd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic" width="1456" height="1941" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3111118,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/163201553?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mdfd!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 424w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 848w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 1272w, https://substackcdn.com/image/fetch/$s_!mdfd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a6319e5-355c-48be-a66d-f31c5a11f7ce.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vision Board Session</figcaption></figure></div><div><hr></div><h3><strong>The Low</strong></h3><p>The new tariffs hit my <a href="https://www.etsy.com/ca/shop/AprilFaithVintage">Etsy shop</a> hard. The bright side? Every single item arrived safely, with no damage. It's a small win, but I&#8217;m claiming it. If you are looking for a gift or shopping for a vintage piece, my <a href="https://www.etsy.com/ca/shop/AprilFaithVintage">Etsy shop</a> is filled with so many cool pieces. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TJ4y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TJ4y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 424w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 848w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TJ4y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg" width="820" height="1025" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1025,&quot;width&quot;:820,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:183070,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://chizobaobidigboegbo.substack.com/i/163201553?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!TJ4y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 424w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 848w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!TJ4y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53186a93-81d6-42ab-a156-61edc060478d_820x1025.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><div><hr></div><h3><strong>Books I&#8217;m Sitting With</strong></h3><p>I didn&#8217;t get a lot of reading done in April&#8212;but I want May to be different.<br>&#128218; <em>The Psychology of Money</em> by Morgan Housel</p><div><hr></div><h3><strong>Words That Anchored Me</strong></h3><p>&#8220;I am enough even if others do not see it.&#8221; &#8212; Chizoba</p><p><br>&#8220;God loves me.&#8221; &#8212; Chizoba (yes, me again &#128517;)</p><p><br>&#8220;The Lord will open the heavens, the storehouse of His bounty, to send rain on your land in season and to bless all the work of your hands&#8230;&#8221; &#8212; <em>Deuteronomy 28:12 (NIV)</em></p><div><hr></div><h3><strong>Songs I Love</strong></h3><p>&#127911; <em>Ordinary</em> &#8211; Alex Warren</p><div><hr></div><h3><strong>What I&#8217;m Holding On To</strong></h3><p>Still holding tight to last month&#8217;s mantra:<br><strong>I am showing up. I am still moving forward.</strong><br>Simple. Steady. True.</p><div><hr></div><h3><strong>Now I&#8217;d love to hear from you</strong></h3><p>What&#8217;s one high, low, or in-between moment from your April that you&#8217;re still processing?<br><strong>Hit reply, drop a comment, or DM me.</strong></p><div><hr></div><h3><strong>If you&#8217;re feeling stuck, tired, or unsure what&#8217;s next&#8230;</strong></h3><p>&#10024; <strong><a href="https://selar.com/yb800t">Book a Clarity &amp; Action Session</a></strong> &#8212; In 45 minutes, we&#8217;ll uncover what&#8217;s keeping you stuck and map out your next step.<br>&#128233; <strong><a href="https://chizobaobidigbo.gumroad.com/l/pnxfe">Download the Business Growth Checklist</a></strong> &#8212; A free guide to help you build momentum and clarity in your business.</p><p>Or forward this post to someone else who needs it. You never know who might be quietly looking for permission to begin again.</p><div><hr></div><p><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong></p><p>With love,<br><strong>Chizoba</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! Subscribe for free to get weekly insights, real stories, and actionable strategies to grow your business&#8212;delivered straight to your inbox</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[The Rise of the Multi-Hyphenate Solopreneur (Take 12)]]></title><description><![CDATA[You don&#8217;t have to choose just one version of yourself to succeed.]]></description><link>https://chizobaobidigboegbo.substack.com/p/the-rise-of-the-multi-hyphenate-solopreneur</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/the-rise-of-the-multi-hyphenate-solopreneur</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 23 Apr 2025 18:01:16 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I don&#8217;t just help women grow their businesses&#8212;I&#8217;ve had to grow through mine too. And one of the deepest lessons I&#8217;ve had to learn, unlearn, and relearn is this:</p><p><strong>You are allowed to be more than one thing.</strong></p><div><hr></div><h2><strong>What Culture Didn&#8217;t Teach Us About Solopreneurs</strong></h2><p>Long before the multi-hyphenate trend hit LinkedIn bios and carousel posts, <strong>solopreneurs were already living it</strong>.<br>Not by choice&#8212;but by necessity.</p><p>For years, we&#8217;ve done it all:</p><p>Strategist, social media manager, fulfillment officer, sales lead, accountant, content writer&#8230;and more.</p><p>But instead of being celebrated for this versatility, <strong>we were told to &#8220;niche down,&#8221; to pick one lane, to make ourselves easier to understand.</strong><br>Solopreneurs have always been multi-hyphenates, but it was frowned upon, not featured.</p><p>And especially for women, being "too much" has never been praised. It's been <em>managed.</em></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" width="3840" height="3840" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3840,&quot;width&quot;:3840,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;A close up of a green wall with circles on it&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="A close up of a green wall with circles on it" title="A close up of a green wall with circles on it" srcset="https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1733044271357-1e8a4f2a2bf9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw3NXx8YWxpZ25tZW50fGVufDB8fHx8MTc0NTQxNzA5MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="true">Li Zhang</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><h2><strong>My Struggle with Being More Than One Thing</strong></h2><p>For the longest time, I couldn&#8217;t understand why I had more than three strong interests at a time. I felt odd, like I didn&#8217;t fit in.</p><p>People constantly questioned my thought process.<br>They&#8217;d say,</p><blockquote><p><em>&#8220;Chizoba, you have to pick one thing.&#8221;</em></p></blockquote><p>And in a moment of transparency, those words hurt.</p><p>They made me question whether I was distracted.<br>They made me wonder if something was wrong with me.<br>And gradually, I found myself <strong>shrinking to accommodate the narrative</strong> that success only comes when you make yourself digestible.</p><p>Even now, as a coach, I sometimes forget that reality. Because culture has this way of putting everyone into peg holes&#8212;neat and tidy ones. And if you&#8217;re someone who doesn&#8217;t fit neatly, you start asking yourself if you&#8217;re the problem.</p><div><hr></div><h2><strong>The Multi-Hyphenate Isn&#8217;t a Trend. It&#8217;s Who We&#8217;ve Always Been.</strong></h2><p>Let&#8217;s be clear:<br>Being a multi-hyphenate doesn&#8217;t mean juggling five businesses or chasing variety just for the sake of it.<br>Sometimes, it&#8217;s <strong>one calling expressed in many ways</strong>.</p><p>A woman who sells vintage home d&#233;cor isn&#8217;t &#8220;just&#8221; a shop owner&#8212;<br>She&#8217;s also the buyer, curator, content creator, stylist, marketer, and fulfillment expert.</p><p>A solopreneur coach might also be a writer, community builder, strategist, and facilitator.<br>None of that means she&#8217;s &#8220;confused.&#8221; It means she&#8217;s <strong>complete.</strong></p><p>So when people say things like &#8220;pick one thing,&#8221; I want to gently push back with a better question:<br><strong>What if your one thing has multiple sides?</strong><br>What if being multi-hyphenate is not about chasing variety, but honouring your fullness?</p><div><hr></div><h2><strong>So What Can You Do With That?</strong></h2><p>Here are five ways to thrive as a multi-hyphenate solopreneur&#8212;without burning out or shrinking:</p><h3>1. <strong>Find Your Through-Line</strong></h3><p>Instead of trying to merge all your titles, ask:<br><strong>What is the deeper why that connects them?</strong><br>Are you helping people feel seen? Encouraging women to trust themselves? Creating beauty, structure, or <em>community</em>?<br>That <em>why</em> becomes your <strong>brand anchor</strong>&#8212;even if your expressions change.</p><blockquote><p>&#9997;&#127998; <em>Whether I&#8217;m coaching, writing Nkali, or curating April Faith Vintage&#8212;my through-line is clear: I help women gain clarity, build with purpose, and grow community around their work.</em></p></blockquote><p>When you know your through-line, you don&#8217;t have to explain every piece&#8212;you just show up aligned.</p><div><hr></div><h3>2. <strong>Design Your Week for Your Real Life</strong></h3><p>You don&#8217;t have to work on every role every day.<br>Structure your time so each identity gets room to breathe.<br>Try assigning <strong>focus days or blocks</strong> for each core area:</p><ul><li><p>Mondays: Coaching</p></li><li><p>Wednesdays: Writing</p></li><li><p>Fridays: Product sourcing</p></li></ul><blockquote><p>&#9201; This creates space instead of competition.</p></blockquote><div><hr></div><h3>3. <strong>Name the Season You&#8217;re In</strong></h3><p>Being multi-hyphenate doesn&#8217;t mean every role must be <em>active</em> all the time.<br>Ask:</p><ul><li><p>What am I building now?</p></li><li><p>What&#8217;s in maintenance mode?</p></li><li><p>What needs rest?</p></li></ul><blockquote><p>&#127793; Growth is seasonal. Clarity comes when you let each role take its rightful place in this season&#8212;not every season.</p></blockquote><div><hr></div><h3>4. <strong>Practice Visibility Without Perfection</strong></h3><p>You don&#8217;t need to be <em>fully polished</em> to be seen.<br>You just need to be <strong>clear and present</strong>.<br>Start small:</p><ul><li><p>Add a multi-hyphenate line to your bio</p></li><li><p>Share the overlap between your roles</p></li><li><p>Talk openly about change</p></li></ul><blockquote><p>&#127757; Show up as you are, not just when it&#8217;s perfect. It helps others do the same.</p></blockquote><div><hr></div><h3>5. <strong>Give Yourself Permission to Let Go</strong></h3><p>Just because you&#8217;re multi-hyphenate doesn&#8217;t mean you have to do <em>everything forever</em>.<br>You&#8217;re allowed to:</p><ul><li><p><strong>Outgrow an interest</strong></p></li><li><p><strong>Drop something that no longer fits</strong></p></li><li><p><strong>Outsource roles that drain your energy</strong></p></li></ul><blockquote><p>&#128257; <em>Multi-hyphenate doesn&#8217;t mean endless hustle&#8212;it means intentional ownership.</em> Growth includes knowing when to evolve.</p></blockquote><div><hr></div><h2><strong>Let&#8217;s Build With That in Mind</strong></h2><p>I created the <strong>Clarity &amp; Action Session</strong> because I know what it feels like to <strong>want to grow&#8212;but not know how to bring all your parts with you.</strong><br>You don&#8217;t need to abandon your multi-hyphenate identity.<br>You just need a strategy that makes room for all of it.</p><p>&#128204; <strong><a href="https://selar.com/yb800t">Book</a> a 45-minute Clarity &amp; Action Session</strong><br>We&#8217;ll name what&#8217;s holding you back, what needs to evolve, and how you can move forward without shrinking.</p><p>&#128204; <strong>Know a fellow solopreneur who needs this reminder?</strong><br>Forward this post to her. Growth deserves to be shared.</p><div><hr></div><p>&#128172; <strong>Now I want to hear from you:</strong><br>What are your multi-hyphenate titles?<br>How have you struggled&#8212;or thrived&#8212;in showing up fully?<br><strong>Drop a comment or reply&#8212;I&#8217;d love to hold space for your story.</strong></p><div><hr></div><h3><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong></h3><p><strong>With love,<br>Chizoba</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! Subscribe for free to get weekly insights, real stories, and actionable strategies to grow your business&#8212;delivered straight to your inbox</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[March Reflections: The Great, the In-Between, and the Lows (Take 11)]]></title><description><![CDATA[I don&#8217;t just teach these strategies&#8212;I walk through them too.]]></description><link>https://chizobaobidigboegbo.substack.com/p/march-reflections-the-great-the-in</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/march-reflections-the-great-the-in</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Fri, 11 Apr 2025 13:00:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gCCv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gCCv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gCCv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic 424w, https://substackcdn.com/image/fetch/$s_!gCCv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic 848w, https://substackcdn.com/image/fetch/$s_!gCCv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic 1272w, https://substackcdn.com/image/fetch/$s_!gCCv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gCCv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f4c7dee-4663-4545-b4ba-89d451c7bb5c.heic" width="1456" height="1941" 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stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>When I first started <em>Nkali</em>, one of my goals was to share a monthly update&#8212;something honest, personal, and reflective. I imagined these posts would highlight the highs of my journey, with a sprinkle of lows for balance.</p><p>But if I&#8217;m being honest, that didn&#8217;t happen.</p><p>Between life happening and me finding new ways to pander to my emotions, I fell into a familiar pattern: <strong>spiraling quietly</strong>, weighed down by fear, judgment, and doubt. The last monthly update I shared was in October 2024. And yet here I am again&#8212;slowly finding my voice and making peace with showing up, even when things feel messy.</p><p>For someone who spends most of her time helping <strong>women solopreneurs silence the unhelpful inner monologue</strong>, I often find myself wrestling with that same voice too. So here&#8217;s my attempt to practice what I preach.</p><div><hr></div><h2><strong>The Great</strong></h2><p>One word: <strong>Family</strong>.</p><p>I immigrated to Canada in 2020, and in almost five years, I hadn&#8217;t seen my family in person&#8212;until March, when my twin sister moved here. Having her here has been emotional in the best way. Watching my kids bond with their Aunty reminded me how much I&#8217;ve craved this closeness.</p><p>Another bright spot was meeting with my mentor, Julie. We talked about the big picture&#8212;choices, direction, and what growth means in this season of life. That conversation grounded me. I was reminded that <strong>accountability isn't just a buzzword&#8212;it&#8217;s a lifeline</strong>. If you don&#8217;t have someone in your corner (paid or unpaid) who can prompt reflection and ask hard questions, I&#8217;d encourage you to intentionally seek that out. It will change your perspective.</p><p>I also prayed more&#8212;like every day. And it wasn&#8217;t just about asking&#8212;it was about learning how much I need Jesus in my life. This walk with Christ isn&#8217;t always perfect, but it is consistent, and that consistency is a gift.</p><p>Finally, I realized how often I take good health for granted. While March had its challenges, my overall well-being didn&#8217;t deteriorate, and for that, I&#8217;m deeply grateful.</p><div><hr></div><h2><strong>The In-Between</strong></h2><p>Over on my<a href="https://www.instagram.com/april.faith.vintage?igsh=Z29nOXNqZmQyNTVv&amp;utm_source=qr"> April Faith Vintage Instagram page</a>, something surprising happened&#8212;<strong>over 100,000 views</strong> in one month, with one reel alone hitting 81,000. For someone used to averaging 1,000 views, this was&#8230; a lot.</p><p>A while ago, the low numbers would have triggered anxiety. I&#8217;d spiral into comparison and start questioning my worth. But since January, I&#8217;ve been committed to growing my business in a way that feels <strong>sustainable</strong> for me, understanding that my life isn&#8217;t lived in a vacuum. I have other responsibilities, and that&#8217;s okay.</p><p>So while these numbers may be <strong>vanity metrics</strong>, this time, they felt like a little whisper: <em>You&#8217;re growing&#8212;even if it doesn&#8217;t always look like it.</em></p><div><hr></div><h2><strong>The Low</strong></h2><p>Healing. The kind no one warns you about.</p><p>Over the holidays, I started digging deep. In March, that digging turned into an excavation. <strong>Healing isn&#8217;t linear&#8212;and it&#8217;s not just emotional. It&#8217;s physical too.</strong></p><p>There were days I struggled to get out of bed. Tasks I&#8217;d normally breeze through felt heavy. I experienced decision paralysis on a loop. My brain told me I wasn&#8217;t in danger, but my body didn&#8217;t believe it. I was in <strong>fight-or-flight</strong> from thoughts alone. Trauma has a memory, and sometimes, your body can&#8217;t tell the difference between what&#8217;s happening and what you&#8217;re remembering.</p><p>I also had a few painful hits in my business. Some <a href="https://www.etsy.com/ca/shop/AprilFaithVintage">Etsy </a>pieces broke during transit, and I had to process refunds. For someone who&#8217;s shipped over 500 items, March reminded me that <strong>even the systems that once worked can sometimes fail.</strong> And that&#8217;s part of it.</p><div><hr></div><h2><strong>Books I&#8217;m Sitting With</strong></h2><p>These are either on my shelf, in my hands, or playing through my headphones:<br>&#128218; <em>Triumphant Church</em> by Kenneth Hagin<br>&#128218; <em>Feel Good Productivity</em> by Ali Abdaal<br>&#128218; <em>Sapiens</em> by Yuval Noah Harari</p><div><hr></div><h2><strong>Words That Anchored Me</strong></h2><blockquote><p><em>&#8220;No failure is ever just a failure. It is an invitation to try something new.&#8221;<br></em>&#8212; <em>Ali Abdaal</em></p><p><em>&#8220;Being angry with you does not mean I have to be mean to you.&#8221;<br>&#8212; Love in Every Word (Nigerian Movie)</em></p><p><em>&#8220;The Lord will open the heavens, the storehouse of His bounty, to send rain on your land in season and to bless all the work of your hands. You will lend to many nations but will borrow from none.&#8221;<br></em>&#8212; <em>Deuteronomy 28:12 (NIV)</em></p></blockquote><div><hr></div><h2><strong>Songs I love</strong></h2><p><strong>Dwin, The Stoic - Beside Me (Visualiser) </strong></p><div id="youtube2-m91RiuevLnY" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;m91RiuevLnY&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/m91RiuevLnY?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div><hr></div><h2><strong>What I&#8217;m Holding On To</strong></h2><p>Sometimes, showing up looks like publishing a follow-up post four months late.<br>Sometimes, it looks like sharing the hard parts so the good ones feel more honest.<br>And sometimes, it&#8217;s as simple as saying:<br><strong>This is where I am, and I&#8217;m still moving forward.</strong></p><div><hr></div><h3><strong>Now I&#8217;d love to hear from you:</strong></h3><p>What&#8217;s one high, low, or &#8220;in-between&#8221; moment from your March that you&#8217;re still processing? <strong>Drop a comment&#8212;I read every single one.</strong></p><p>&#128204; <strong>If you&#8217;re navigating growth, healing, or feeling stuck in your business&#8212;</strong><br>I created the <strong>Clarity &amp; Action Session</strong> for moments like this. In just 45 minutes, we&#8217;ll identify what&#8217;s holding you back and map out your next step.</p><p>&#128073;&#127998; <strong>Click here to book your session</strong><br>&#128073;&#127998; <strong>Or share this post with a fellow solopreneur who might need it</strong></p><div><hr></div><h3><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong></h3><p><strong>With love,<br>Chizoba</strong></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! Subscribe for free to get weekly insights, real stories, and actionable strategies to grow your business&#8212;delivered straight to your inbox</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[4 Marketing Myths That Keep Solopreneurs Stuck (And What to Do Instead) (Take 10)]]></title><description><![CDATA[If you&#8217;re a solopreneur struggling with marketing, you&#8217;re not alone.]]></description><link>https://chizobaobidigboegbo.substack.com/p/4-marketing-myths-that-keep-solopreneurs</link><guid isPermaLink="false">https://chizobaobidigboegbo.substack.com/p/4-marketing-myths-that-keep-solopreneurs</guid><dc:creator><![CDATA[Chizoba Obidigbo-Egbo]]></dc:creator><pubDate>Wed, 26 Mar 2025 18:48:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uz4P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uz4P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uz4P!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uz4P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png" width="1024" height="1024" 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srcset="https://substackcdn.com/image/fetch/$s_!uz4P!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!uz4P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F115c4cb0-b38d-4c71-a59f-2ba5261c63c8_1024x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Many small business owners waste hours posting, tweaking, and overthinking&#8212;only to feel stuck in the same place. Why?</p><p>Because most of us have been taught marketing myths that don&#8217;t actually serve solopreneurs with limited time, money, or support.</p><p>Let&#8217;s unpack four of the most common marketing mistakes&#8212;and what to do instead if you want to grow a small business that works for <em>you</em>.</p><div><hr></div><h3><strong>1. &#8220;You need to be on every platform.&#8221;</strong></h3><p>&#128201; <em>This is one of the fastest ways to burn out.</em></p><p>When I started April Faith Vintage, I signed up for TikTok, Pinterest, Instagram, and YouTube. I thought visibility meant being <em>everywhere</em>. But I only had the energy to manage one platform consistently.</p><p><strong>What to do instead:</strong><br>Focus on 1&#8211;2 platforms where your buyers are already active. Build a consistent small business marketing strategy around those platforms.</p><div><hr></div><h3><strong>2. &#8220;Just give value, and people will buy.&#8221;</strong></h3><p>&#128683; <em>This is partially true&#8212;but it&#8217;s not enough.</em></p><p>You could post tips and tutorials every day and still struggle with sales if people don&#8217;t understand how your content connects to your offers.</p><p><strong>What to do instead:</strong><br>Make your offers visible. Share behind-the-scenes content, customer reviews, and clear calls to action. You&#8217;re running a business, not a free advice page.</p><div><hr></div><h3><strong>3. &#8220;You need a niche before you start.&#8221;</strong></h3><p>&#128560; <em>This keeps too many solopreneurs from ever getting started.</em></p><p>Yes, clarity helps&#8212;but clarity comes from doing. When I launched April Faith Vintage, I started with a few products I loved and paid attention to buyer behavior. My niche revealed itself over time.</p><p><strong>What to do instead:</strong><br>Start where you are. Pay attention to what content and products resonate most. Refine your message as you learn more.</p><div><hr></div><h3><strong>4. &#8220;You have to go viral to grow.&#8221;</strong></h3><p>&#128201; <em>Nope. You have to connect.</em></p><p>You don&#8217;t need 10,000 followers&#8212;you need the right 100 who trust you and are ready to buy. Focus on connection over reach.</p><p><strong>What to do instead:</strong><br>Start conversations in your comments and DMs. Respond to feedback. Build trust slowly and intentionally.</p><div><hr></div><h3><strong>What I&#8217;ve Learned</strong></h3><p>As a business growth coach and solopreneur, I&#8217;ve seen these myths hold back too many women. Small business marketing should be clear, intentional, and true to your strengths&#8212;not overwhelming and scattered.</p><div><hr></div><h3><strong>Interactive Prompt</strong></h3><p>Which of these myths have you believed? What did it take for you to shift?<br>Leave a comment or reply to this email&#8212;I want to hear your story.</p><div><hr></div><h3><strong>Free Resource &amp; Coaching Offer</strong></h3><p>&#9989; <strong><a href="https://chizobaobidigbo.gumroad.com/l/pnxfe">Download the Business Growth Checklist</a></strong> &#8211; a free guide to help you identify the gaps in your business growth strategy.<br>&#9989; <strong><a href="https://selar.com/yb800t">Book a Clarity &amp; Action Session</a></strong> &#8211; a 1-on-1 session to help you find clarity, remove blockers, and build a plan for growth.</p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!94xy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87b828e7-2158-4cff-aba4-baa62468c92b_1024x1024.png" data-component-name="Image2ToDOM"><div 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Until we meet again, always remember that growth is more than just hard work&#8212;it&#8217;s greater than who we were yesterday, and your life is great &#128640;</strong><br></p><p>With love,<br><strong>Chizoba</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://chizobaobidigboegbo.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Join the <em>Nkali</em> community! 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